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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100
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Show me your footer, I show you mine

Kevin Indig

For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. Many SEOs are scared to raise the number of links on every page, but when keeping PageRank and CheiRank somewhat in balance, it’s no problem. At G2, we optimized the footer.

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How to Explain Domain Authority to a Non-SEO

Moz

I'm the co-founder of Orbit Media Studios. Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building , and authority. The name for this stuff originally in Google was called PageRank. Capital P, capital R, one word, PageRank. Again, Andy from Orbit Media.

Domain 68
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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEO will become more integrated with PR. The key trend that came out of all of the updates in 2016 is the influence on relevance over authority.

SEO 229
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What’s wrong with search and social media marketing?

Biznology

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. What About Link Schemes?

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Do Social Signals Drive SEO?

Convince & Convert

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. There is so much speculation about how social media and SEO interact, but what’s the real story? What a great feeling!

SEO 167