Media, Narrowcasting and PageRank

Why Social Media Really Matters

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues.

Social Media

Social Media Narrowcasting Media Database Marketing

Klout and the Reality of Return on Influence

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Jay: I devoured it.

Case Studies

Case Studies Case Study Narrowcasting Enterprise Management

B2B Marketing Zone

Why Social Media Really Matters

Klout and the Reality of Return on Influence

Webinars

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