Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Adobe Experience Cloud Blog

AUGUST 17, 2016

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians.

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Marketo Marketing Automation Services Enterprise Management CRM 48

Adobe Experience Cloud Blog

JANUARY 18, 2013

by Dayna Rothman To truly build a high-performance revenue engine, you need to have solid alignment between sales and marketing. One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development).

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Allocation Work Management Lead Qualification Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Adobe Experience Cloud Blog

APRIL 28, 2016

Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. With mobile marketing , you only have few seconds to make or break the relationship with your app users.

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Mobile Marketing Planning SMS Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

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Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Alrighty.

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Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Adobe Experience Cloud Blog

JANUARY 12, 2018

A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person. In this blog, I’ll show you six ways to boost your UX and sales simultaneously.

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Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

Adobe Experience Cloud Blog

JUNE 2, 2020

Your customers share their thoughts, feelings, likes, dislikes, and what they did last weekend as data. When you just keep sending irrelevant emails and other marketing content their way without seeming to be aware of who they are or what they want. . But you still need humans with emotional intelligence to manage your messaging.

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Loyalty Personalization Ad Building Content 174

Adobe Experience Cloud Blog

AUGUST 9, 2017

You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. So where does that put today’s marketer? Buyers aren’t what they once were.

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Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?

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Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

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Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It creates trust between the brand and their customers. Outline the Strategy.

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Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Bottom line: mobile is everywhere, and it’s time for marketers to get on board.

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Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. But that’s old news.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China.

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Planning Business Work Management Marketing Management 152

Adobe Experience Cloud Blog

JANUARY 16, 2020

They will do so mostly at a brick-and-mortar store or online with mobile devices, with 88% of consumers willing to pay for same-day or faster delivery. Buying an eCommerce store is not a simple process, as you need to be extremely tactical and switched on to ensure you invest in a worthwhile business. When not to buy.

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eCommerce Buy Marketing & Strategy Social Media 124

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

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Adobe Experience Cloud Blog

OCTOBER 12, 2017

Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. Optimizing your templates for mobile is crucial to any email’s success.

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Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

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Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology. Increased marketing revenue.

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Account Based Marketing ABM Ideal Customer Profiles B2B 133

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” This is one reason why some companies still rely on “spray and pray” marketing techniques.

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Work Management Marketing Management Lead Ranking Marketing AI 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. In a recent survey, we asked marketers from all over the world what aspects of technology marketers need for effective engagement.

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Marketing Automation Services Marketing Automation Automation Planning 134

Adobe Experience Cloud Blog

JANUARY 24, 2018

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Amazon actually represents the #1 opportunity for content marketing at this present moment as 64% of Americans have Amazon Prime and 55% begin their product searches on Amazon.

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Amazon Top of Funnel Content Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 28, 2019

If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. According to Google, 53% of mobile phone visits are abandoned if the page takes more than three seconds to load. Mobile-first. Responsive design is ok, but mobile-first is ideal. Size of images.

Optimization 134

Optimization Marketing Websites Mobile Marketing Customer Satisfaction 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

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Adobe Experience Cloud Blog

MARCH 28, 2019

The 18- to 34-year-old cohort, specifically, has grown up with digital and mobile, and they not only value innovation in customer experiences that address their needs, they demand it.”. The report also found a travel brand’s mobile app is a key customer touch point—one that can either make or break the travel experience.

Generation 130

Generation Mobile Marketing Customer Satisfaction Thought Leadership 130

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. And the production process could endure protracted development time and costs. (It So marketing was largely masked from this requirement, if it was done at all. ). What is the point production process?

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Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. The ability to be agile is the way we approach the business and our marketing.”. What are your thoughts on in-person, virtual or hybrid events?

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. His recommended tactics?

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. How do we manage this? With any marketing campaign, it’s really important to understand what you’re trying to accomplish.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 22, 2016

I’m sure any sales rep will back me up on this one. In fact, nearly three times as many people choose to call a business instead of filling out a form, according to Invoca’s State of the Mobile Experience report. This sharp rise in call volume makes sense when you think about how many people engage on mobile devices today.

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Conversion Personalization Marketing Automation Services Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 28, 2017

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about.

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