Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

OCTOBER 11, 2023

What is the Hub and Spoke Content Model? Yes, the hub and spoke content model is alive and well. Are you surprised? It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. Image Source: Memberium Think of the hub as the main page.

Lead Ranking 255

Lead Ranking Content Lead Scoring Keywords 255

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. What Makes a CTA Strong? This predictability is what creates trust.

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. After a year like no other, here we are in 2021 still standing.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Philips: A Digital Marketing Masterclass. The solution?

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Â As a result, brand marketers are stuck in a content creation paradox. Â As a result, brand marketers are stuck in a content creation paradox. Â Why?

Marketing AI 106

Marketing AI Demand Paid Search Agency Content 106

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 96

Planning Paid Search Agency Advertising Benchmark Analysis 96

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. I am trained with MarTech content.

Lead Generation 103

Lead Generation Lead Ranking Tactics Lead Scoring 103

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 92

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 92

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). Where is AI most beneficial?

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Navigate the Channel

JUNE 12, 2024

But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online. Theme: What is your post about? Visual description: What do you want your post image or video to look like? Remember, use what you will use. Microsoft even has directions.

Ad Building 50

Ad Building Tips Content Social Media 50

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 158

Social Media SEO Cost Per Click Media 158

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy?

Enterprise Management 90

Enterprise Management Work Management Marketing Management Vendors 90

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Where do they live?

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. .

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? So, what are the components of direct response marketing? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

BOP Design

MAY 5, 2021

Before you think we are going all Dr. Phil, take a minute to see how this applies to B2B marketing. Here, we take a closer look at a few ways to evaluate your B2B marketing strategy to ensure you are focusing on creating a human connection with your prospects and clients, not just making a sale. Put yourself in their shoes.

B2B Marketing 146

B2B Marketing B2B Lead Ranking Planning 146

Inbox Insight

MARCH 22, 2023

Whitepaper lead generation is a key part of every successful demand generation strategy, and while it’s been well-documented that engaging content plays a key role in lead generation, there are so many different options available, it can be hard for marketers to know where to start. But what exactly is a whitepaper?

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Generation 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? There’s an unsettled feeling in the world right now.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Rev

MAY 10, 2019

In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. Well, LeadCrunch is here to help you create more persuasive and shareable whitepapers. B2B Whitepapers Don’t Have to Be Boring.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Tiecas

MARCH 11, 2024

These essential questions are not simply a marketing exercise. The second example immediately tells a potential buyer what you do and the primary industry you serve, giving a hint of your commitment to quality. While a fresh design matters, it’s only one piece of the puzzle. Does your brand resonate with your target audience?

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Email Marketing.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Circle Studio

APRIL 28, 2022

It can communicate a B2B firm’s values and what they stand for, their services and offerings, and the value they can offer their clients and prospective clients by meeting their needs. Marketers should first understand what their audience cares about and ensure that their copy is addressing those interests.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

SalesIntel

JULY 26, 2021

By and large, the success or failure in marketing is defined through two metrics – engagement and conversions. And what role does intent data play in that process? They serve businesses of all scales and industries and typically run numerous large-scale campaigns simultaneously. It’s as simple as that. Content Creation.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52