Martech

JANUARY 19, 2023

“Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So These messages are often automatically triggered, based on customers’ product preferences, orders and behaviors on the app.

Loyalty 101

Loyalty Relevance Ad Building Mobile Marketing 101

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 102

Relevance Email Marketing Paid Search Agency B2B Marketing 102

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 237

Marketing Automation Services Budget Programs Automation Work Management 237

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Our Services. See Our Work. Who We Are. Contact Us.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Firmographic data.

Email Marketing 128

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 128

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 360

Enterprise Management Marketing Automation Services Marketing AI Work Management 360

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

markempa

SEPTEMBER 29, 2014

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their No.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. When appropriate, relevant ads (clearly marked “sponsored”) will surface. Search ad experience.

Marketing AI 113

Marketing AI Google Advertisements Advertising 113

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near future. Put these insights to work in a timely fashion.

Lead Ranking 103

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 103

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Set Up a Trigger-Based Model. Abandoned cart emails.

Email Marketing 306

Email Marketing Automation Campaigns Planning 306

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

Lead Nurturing 363

Lead Nurturing Autoresponders Marketing Qualified Leads Leads 363

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 211

Marketing AI Planning Marketing & Strategy Top of Funnel 211

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Use transactional, trigger and journey emails for higher engagement and conversions. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Enterprise Management 115

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 225

SEO B2B Work Management Long Tail Marketing 225

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Organization 341

Organization Planning Marketing Budget Terms and Conditions 341

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. A Nascent and Confusing Market.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Martech

FEBRUARY 28, 2024

This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing? What is business casual?” “How

Trust Marketing 109

Trust Marketing Loyalty Ad Building Planning 109

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

Email Marketing 69

Email Marketing Branding Brand Identity Trigger Marketing 69

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 128

Marketing AI Email Marketing Psychographics Advertising Agencies 128

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 110

Top of Funnel Work Management Verticals Marketing Management 110

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Then, trigger a tailored OptinMonster popup that aligns with their interests. In both cases… We have a solution.

Automation 87

Automation Marketing Websites Work Management Conversion 87

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. As a marketer, you need to ensure you’re delivering the right message to the right audience.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. Readability (Rd) is a critical element to consider when building your emails, but have you evaluated whether the content is relevant to your audience? Relevance (R) is a key element to consider before sending an email.

Email Marketing 140

Email Marketing Deliverability Opt-out Content 140

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. Earned media is about building brand awareness, credibility and market share through third-party validation.

Press 107

Press Startups PR Public Relations 107