Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Again, all free, instant and nearly perfect. All this leads to a terribly inefficient campaign flow. Images, videos, campaign ideas? No problem.”

Marketing AI 132

Marketing AI Paid Search Agency Work Management Marketing Management 132

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Do they rely on email pitches? Social media? Word of mouth? “It

PR 52

PR Media Ad Building Word of Mouth 52

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. So, what steps can B2B marketers take to overcome this issue and demonstrate the ROI of their PR programs: Listen to the CEO: CEOs focus on business growth.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. The best communication plans leverage all of these tactics, but the main difference between these strategies lies in how you go about meeting those goals. How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. It’s all about building meaningful relationships with the right people.

PR 117

PR Media Transparency Startups 117

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

Press 115

Press Startups PR Public Relations 115

Champion Communications

AUGUST 9, 2023

We have received a number of calls from concerned B2B Marketers concerned with their own issues and crisis communications protocol and so in this blog post we will explore the important of having a crisis management plan from the perspective of B2B marketers in the UK. And all because of a few careless words at an awards dinner.

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 146

PR Advertising Agencies Marketing Strategy Marketing & Strategy 146

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles.

Marketing AI 119

Marketing AI PR Work Management Marketing Management 119

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Biznology

FEBRUARY 27, 2018

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. So step one for avoiding being made redundant by robots and AIs: become management or start your own business.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Brandpoint

FEBRUARY 23, 2023

When the country seems like it’s in an emergency state when it comes to the economy and it’s hard to predict just what will happen next, it’s only natural for decision-makers at companies to want to freeze budgets and put a pause on what they’re spending money on to protect their bottom line.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Champion Communications

JULY 7, 2023

The trouble in the B2B world is that it is an all too often overlooked form of marketing. Here are Champion’s top tips for creating a successful newsjacking program that resonates with your buyers: Stay up to date: This one probably goes without saying but let us talk about it anyway.

PR 62

PR Broadcasting Social Media Act-On 62

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? Public relations marketing is a tool used to facilitate those tasks.

PR 82

PR Public Relations Brand Identity Branding 82

Marketing Insider Group

AUGUST 8, 2018

In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […]. The post How to Recover from a PR Scandal appeared first on Marketing Insider Group.

PR 126

PR Customer Surveys Social Media Social Marketing 126

Champion Communications

FEBRUARY 1, 2023

Aaron Levie, CEO of Box, described it as “ one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.” But is it worth the hype, and could it steal my job in PR? OpenAI launched ChatGPT in late November, and since then, it has been breaking records. The result wasn’t great.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Champion Communications

AUGUST 2, 2023

In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. If it’s longer than one side of a PDF, most of us are closing the page and doing something else. What was their pain?

Case Study 62

Case Study Case Studies PR Studies 62

Contently

FEBRUARY 24, 2021

On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry. Most of my friends had bought a few shares of the meme stocks on Robinhood.

PR 198

PR Paid Search Agency Companies Long Tail Marketing 198

BDB

APRIL 30, 2024

For any B2B food and nutrition brand, PR offers huge opportunities – when done right; and if you are looking to leverage the vast potential that trade media PR offers, here’s our top recommendations to help your company make its mark in this unique media landscape. But is it really worth targeting?

PR 26

PR Media Trade Show Advertorials 26

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. One of the reasons why there’s even a fear that Twitter might die on the vine is because it’s not pulling its weight in revenue. Do you have all your eggs in your Twitter basket? Like this post?

PR 163

PR Twitter Public Relations Youtube 163

Brandpoint

DECEMBER 18, 2019

Brant Skogrand, APR, MBC, CPPM, has an incredibly impressive career, and after visiting with him over coffee on a snowy Minnesota morning, I got the sense that he doesn’t plan on slowing down anytime soon. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period.

Advertising Agencies 94

Advertising Agencies Communities Paid Search Agency Planning 94

Hubspot

FEBRUARY 26, 2020

Let's face it — building brand awareness isn't the easiest task for a marketer. Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. Of course, PR is easier said than done, particularly when you're trying to resonate with global audience.

PR 97

PR Examples Public Relations Press 97

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 178

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 178

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B Marketing 92

B2B Marketing B2B PR Paid Search Agency 92

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

ClearVoice

JULY 29, 2022

” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Depending on the circumstances, these channels may include: Social media. What is public relations vs. content marketing? Case studies.

PR 52

PR Public Relations Content Thought Leadership 52