markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. What is your estimated timeline?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. What were the biggest paid search insights and takeaways of the show?

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Webbiquity

JUNE 30, 2015

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. and business-level online marketing measurement.

Inbound Marketing 100

Inbound Marketing Stats Marketing Budget Creation Cold Calling 100

Sage Marketing

MARCH 2, 2020

With the aim of generating new leads, B2B companies participate in trade shows and exhibitions, manage SEO and PPC online, or publish thought leadership, but there is no singular marketing activity that seems to be solely responsible for bringing in those quality leads on a consistent basis. Who is the buyer?

Lead Generation 83

Lead Generation Generation Lead Scoring Lead Ranking 83

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. The digital world is incredibly fast-paced.

Trends 104

Trends Marketing Automation Services Top of Funnel Paid Search Agency 104

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics.

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. And with other marketing projects higher in priority, it may be hard to pull dollars from elsewhere. (It And 34 other statistics.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. There is a process to it. Which is why we need to learn from them.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Here are four key takeaways from those sessions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Golden Spiral

JANUARY 22, 2021

The following points provide a logical flow for marketing budget planning. Align Your Budget with Company and Sales Strategies. Budgeting is a strategic activity but many approach it with a tactic: entering numbers on a spreadsheet. Focus your marketing budget conversations on strategy. Technology/marketing automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Navigate the Channel

MAY 26, 2021

Not only are they excellent sales tools for aiding your team in closing deals, but they can be a great way to connect with potential leads looking for the goods and services you offer. If you aren’t sure where to start, our team at ER Marketing has you covered. We’ve put together this handy guide to give you the basics.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

LeadSquared

SEPTEMBER 19, 2018

Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales complains that the quality stinks. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? As a result, businesses are hyper-focused on inbound marketing leaving some sales and marketing professionals unsure where traditional (outbound) marketing fits into the new digital landscape.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

LeadSquared

MAY 2, 2017

Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So how do you convert them into leads that you can nurture?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Adobe Experience Cloud Blog

OCTOBER 28, 2011

Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. The work you do on the front end has a huge impact on the back end of your sales process. by Maria Pergolino.

Top of Funnel 48

Top of Funnel Sales Leads B2B Sales Lead Scoring 48

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. These teams of marketers help you create awareness and a strong community around your brand.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Biznology

SEPTEMBER 10, 2015

Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read text. Step 2 – What is the marketing objective, and therefore distribution, of your business video production project?

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. These teams of marketers help you create awareness and a strong community around your brand.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Hinge Marketing

JANUARY 21, 2016

It’s almost February and your firm has yet to approve your marketing budget. Worse yet, you don’t even have a marketing plan to work from. Don’t fall into the trap of running with the same marketing approach you used last year. The market is changing at warp speed. Let me give you some advice.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Work Management 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? As a result, businesses are hyper-focused on inbound marketing leaving some sales and marketing professionals unsure where traditional (outbound) marketing fits into the new digital landscape.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Belkins

SEPTEMBER 20, 2019

Inbound marketing and outbound marketing have been a long-time debate for many marketers out there. Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. How do you find the best fit?

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Hinge Marketing

AUGUST 11, 2015

In fact, growth came so naturally to your technology firm that you never had to develop your marketing muscle. And then one day your sales plateaued or even spiraled down as you lost a large contract. Putting the Marketing Puzzle Pieces Together. The same is true for a marketing strategy. Lead Generating Website.

Paid Content 48

Paid Content Thought Leadership PPC Budget Programs 48

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Just remember that most web inquiries are not sales ready leads so dont simply throw them over the wall to your sales reps.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Launch Marketing

DECEMBER 27, 2023

Their niche audience, complex sales cycles, highly technical products and intense competition create hurdles that require specialized strategies to overcome. To help manufacturing leaders deploy the right set of tactics, we’ve compiled a list of the best ways to generate B2B manufacturing leads.

Lead Scoring 105

Lead Scoring Lead Ranking Webinar Metrics Generation 105

Adobe Experience Cloud Blog

JUNE 10, 2011

The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. Raw leads, funnel transitions, meetings and appointments, proposals, time to sale – the list goes on.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48