Search Engine Journal

OCTOBER 19, 2022

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine Journal.

Video Marketing 103

Video Marketing Google Transparency Advertisements 103

Search Engine Journal

MARCH 29, 2023

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

Advertising Channels 115

Advertising Channels Conversion Google Ads 115

Search Engine Journal

NOVEMBER 30, 2021

Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal.

Google 145

Google Search Marketing Marketing SEO 145

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Now, we can only speculate, but it is safe to say that the number is more than 3,200 based on the historical update pattern. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap.

Google 98

Google De-duplication SEO Keywords 98

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. Danny Sullivan , Public Liaison for Search, Google. Content marketers especially should reflect on what these changes mean for their content strategy.

Google 121

Google Lead Scoring Lead Ranking Aggregators 121

Search Engine Journal

JUNE 5, 2022

Ready to see how your website will hold up Google's next algorithm change? Market Brew's search engine modeling platform helps you see future SERP positions. The post 6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts appeared first on Search Engine Journal.

SEO 115

SEO Google Tools SERP 115

Martech

AUGUST 11, 2021

Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. On the horizon for marketing automation. The ad sender? And nervous. Chris Wood, Editor.

Google 113

Google Marketing Automation Services Work Management Marketing Management 113

Conductor

SEPTEMBER 17, 2022

With six updates in the books already this year, another Google core algorithm update was certainly expected at some point. However, Google still surprised many marketers with the release of their September 2022 core update. The full rollout is expected to take about two weeks.

Google 59

Google SEO High Quality Lead Traffic 59

Conductor

SEPTEMBER 2, 2022

Google was hard at work throughout July and August, rolling out significant updates like the Helpful Content Update while also resolving widespread outages that occurred in early August. What’s new in the Google July and August 2022 updates. Google introduces helpful content update.

Google 59

Google Lead Scoring Lead Ranking SERP 59

SEMrush

MARCH 30, 2021

Google algorithm updates are a part of life for digital marketers and SEOs. In this post, we‘ll cover the most important Google algorithm updates that still matter today.

Google 134

Google SEO Marketing 134

BenchmarkONE

NOVEMBER 24, 2022

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. .

Google 76

Google SERP Classified Ads Content 76

DAGMAR Marketing

MAY 11, 2021

Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor. Are you new to the world of Google Core Web Vitals? Quality or quantity?

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

Search Engine Journal

JULY 13, 2021

Google's July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared first on Search Engine Journal.

Google 115

Google Communities Search Marketing Marketing Strategy 115

Search Engine Journal

OCTOBER 6, 2022

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.

Ads 91

Ads Google Advertisements Advertising 91

Content4Demand

JULY 8, 2020

Google updates often send marketers scrambling to comply with the latest algorithms. Not so with the recently announced Google page experience update, which came with plenty of advance notice with which to prepare. The Google Page Experience Update. The Google Page Experience Update.

Google 92

Google Paid Search Agency Mobile Marketing Work Management 92

SEMrush

MAY 22, 2019

This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019.

Google 96

Google Promotion Search Marketing Features 96

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals.

Google 120

Google SERP Correlation CAN-SPAM 120

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs).

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

ATAK Interactive

DECEMBER 12, 2019

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. So, What is Google BERT? .

SEO 78

SEO Google Lead Ranking Lead Scoring 78

ATAK Interactive

DECEMBER 12, 2019

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. So, What is Google BERT? .

SEO 78

SEO Google Lead Ranking Lead Scoring 78

ATAK Interactive

DECEMBER 12, 2019

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. So, What is Google BERT? .

SEO 78

SEO Google Lead Ranking Lead Scoring 78

Search Engine Journal

FEBRUARY 26, 2021

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more! The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Advertising Agencies 73

Advertising Agencies Google Ads Advertisements 73

MarketMuse

JULY 7, 2020

Any announcements from Google about a new algorithm update spikes stress within marketing, content and SEO teams. The post How to Interpret Google Algorithm Updates appeared first on MarketMuse. Learn how to interpret changes to search engine algorithms and determine the impact on your site.

Google 59

Google SEO Search Marketing Content 59

Pearl Digital Marketing

JUNE 8, 2019

Google’s June 2019 update felt a bit different than other updates. For starters, Google actually announced their June 2019 core update in advance. Secondly, the update seems to have had an impact on many websites… including ours. What Is A Core Update? This is a core update.

Google 75

Google SEO Keywords High Quality Lead 75

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 322

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 322

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is.

Cost Per Thousand 114

Cost Per Thousand Budget Programs Resources Paid Search Agency 114

Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Alright, now the list.

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Anyword

APRIL 25, 2022

Nowadays, it’s hard for marketers to ignore the importance of SEO — in fact, 61% of B2B marketers said that SEO and organic traffic generate more leads than their other marketing initiatives. With Anyword, strong SEO standing is well within your reach. Once you create your blog project, you’ll have access to a Keywords Panel.

Lead Scoring 52

Lead Scoring Lead Ranking Google Keywords 52

Content Marketing Institute

SEPTEMBER 28, 2022

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading →

Google 121

Google Content Companies 121

SEMrush

MARCH 27, 2019

Google has released a massive core updated and has confirmed they retired rel=next/prev markup. They have also offered new ad updates and tool features. Find out what changes they have made the last two weeks and gain further insights about each new feature in our Marketing Scoop podcast.

Features 108

Features Google Ads Tools 108

Content Standard

JUNE 12, 2020

If it seems like there’s always a new Google algorithm update to worry about, you’re not imagining things. On May 4, Google released a core update that shook up the SERPs to a 9.4 Then, only a few weeks later, Google announced yet another update in the works regarding page experience.

Lead Scoring 70

Lead Scoring Lead Ranking Google SERP 70

SEMrush

SEPTEMBER 25, 2019

We are back, with another list of Google News items you need to see. Yesterday Google made three announcements SEOs, marketers, and businesses need to know about, including a broad core update.

Google 77

Google SERP SEO Ads 77

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges. The Struggle to Leverage Account-Based Marketing Benefits.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. Here's where we'll keep a timeline all year long of Google's major changes, and what each means for your business. Keep checking back through December!

Google 70

Google Lead Ranking SERP Lead Scoring 70

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197