EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Providing insights into competitors’ customer bases and prospecting strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Salesforce Marketing Cloud

APRIL 20, 2022

Marketers and sales teams look to the web and social media to find their next prospects. When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. Digital-first refers to businesses that have used at least 51% digital or cloud-based tools since their inception. What does this mean?

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Salespeople spend one-third of their day actually talking to prospects. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. daily activities, including 36.2

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., Happy selling!

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. But I do have a theory.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Walker Sands

JULY 6, 2020

For the better part of a decade, marketing has been soaring. These stronger strategies and budgets fueled the development of new technologies that gave marketers the power of data, giving them both more control and more responsibilities. 2020 had a different plan, though. Getting to Know Your New Buyer.

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Strategy 52

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Information is power and mental health is key.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Engagio

APRIL 23, 2020

The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. In other words, we must update our strategy to fit the changing market.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Vidyard

FEBRUARY 27, 2017

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. So what was the secret to delivering an award-winning campaign that had Sales giving Marketing a standing ovation? The Campaign: Video Marketing Maturity Assessment. Measure Your Own Video Marketing Maturity!

Campaigns 50

Campaigns Planning Peer-to-peer Lead Scoring 50

Hinge Marketing

FEBRUARY 29, 2016

The better you know your audience, the more easily you can turn prospects into clients. A better approach is to establish an ongoing program of structured research in which you contact a representative sample of your market and learn about their problems, successes and how they perceive your firm. What are the Drawbacks?

Planning 48

Planning Research Service Marketing Plans 48

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

NetLine

JANUARY 23, 2020

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Sprout Social

FEBRUARY 12, 2024

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. Along with original content, BGSU highlights the university’s unique offerings, such as the Carillon Market, which features Amazon’s Just Walk Out technology. Whether it’s showcasing a robot solving a Rubik’s cube in.38

Education 85

Education Lead Ranking Lead Scoring Leads 85

Hubspot

OCTOBER 10, 2017

Like just 17% of salespeople think they're pushy -- compared to 50% of prospects. Sales prospecting stats. Do you find prospecting to be the most difficult part of your job? Devote time to prospecting each and every day. You should be prospecting just as much on the first day of the month or quarter as the last.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Hubspot

JULY 22, 2020

We're thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify , Slack , and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix , GeoMapper , and PSOhub. A wide variety of solutions, from front-office ABM to back-office ERP , are available.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

SpotMe Blog

SEPTEMBER 22, 2022

They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. How do we know? 50% of our event platform customers are from the life science industry. On average 1–3% of their total annual sales.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. will all fall into place.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Vidyard

DECEMBER 11, 2020

2020 was the year of video marketing as businesses went all-in on digital. To acknowledge the hard work it took for organizations to shift to digital-first campaigns and experiences, we’ve rounded up the best video marketing examples of 2020 from our Video in Business Awards submissions.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Strategic-IC

SEPTEMBER 23, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. With marketing and sales under enormous pressure to deliver (and demonstrate) results, ABM offers zero-waste marketing with 91% of companies using ABM reporting an increase in average deal size. And rightly so. will all fall into place.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). With spending for marketing/advertising automation expected to reach $25.1 One of the key drivers responsible for this change in behaviour is the ability to precisely target groups or even individuals with highly relevant content. Email marketing.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Golden Spiral

JANUARY 17, 2019

Use NPS as a way to know your customers better — which should be a central component of your marketing strategy. Use NPS as a way to know your customers better — which should be a central component of your marketing strategy. Using surveys can help you get ahead of the criticism and maximize the compliments. Your NPS would be 47.

Lead Scoring 48

Lead Scoring Lead Ranking Customer Surveys Promotion 48

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. The casual mention of AI has been around for decades. No definition = no ceiling on what’s fair game!

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

LEADership

NOVEMBER 6, 2015

With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo. In one study, out of a collection of 5000 prospects, there was a 3.4% response rate for direct mail – far higher than the.12% In one study, out of a collection of 5000 prospects, there was a 3.4%

ROI 40

ROI Peer-to-peer Response Rate Planning 40

The ROI Guy

JANUARY 7, 2015

The research is in and it shows some significant changes are in store for Marketing in 2015 – trends you need to be aware of to succeed: Trend 1: More Leads = Same Revenue? Your prospects are spending much more time researching, scrutinizing and justifying each purchase, and in turn, significantly longer to move from prospect to customer.

Marketing Budget 40

Marketing Budget Trends Peer-to-peer Paper 40

Heinz Marketing

MARCH 12, 2018

By Matt Heinz, President of Heinz Marketing. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Marketing superhero, mega mark, I don’t know. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes.

Top of Funnel 61

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 61

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40