Blue Flame Thinking

SEPTEMBER 13, 2021

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. Honestly, this trend will likely continue, and subsequent iOS updates will probably further restrict access to personally identifiable demographic and location information from these users. List Hygiene.

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Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

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Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? Download our full Trends in Email Enagement report to see even more in depth data, and details. billion/month (avg trending). billion/month (avg trending).

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Fount Media

FEBRUARY 9, 2024

Explore the latest trends in B2B email marketing within this blog. In 2024, email will remain ubiquitous across The post Latest B2B Email Marketing Trends appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Heinz Marketing

DECEMBER 5, 2020

How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses). With so much digital content these days, direct mail might help you stand out from the crowd. Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era. Great read, Jim Sharpe.

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Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?

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Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI. Let’s dive into it!

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Porch Group Media

FEBRUARY 27, 2023

We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. So those are the typical three main indicators that we use to measure attribution for direct mail. And they can actually understand, “Hey, I did a mail campaign on this date. Michelle: Yep.

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Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Yahoo Mail: 2.6%. Samsung Mail: 0.5%. Windows Live Mail: 0.1%. Want more data and trends? Apple iPhone (iOS Mail): 20.5%.

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Porch Group Media

FEBRUARY 20, 2023

One channel is CTV and OTT and the other channel is direct mail. And so, managed services across more channels and direct mail is a differentiator for us. You will not run across another media network that does direct mail. The post How Does Direct Mail Tie Into the Porch Group Media Network? Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

One channel is CTV and OTT and the other channel is direct mail. And so, managed services across more channels and direct mail is a differentiator for us. You will not run across another media network that does direct mail. The post How Does Direct Mail Tie Into the Porch Group Media Network? Contact us today!

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Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Samsung Mail: 0.2%.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. While direct mail certainly is a key part of mover marketing programs, digital channels have become increasingly effective at targeting and engaging moving consumers. So, on which channels are mover marketing being used today – direct mail or digital?

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ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox. B2C marketing trends: Coca-Cola seeks new way to connect with consumers on TikTok. Remember direct mail.

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Porch Group Media

JANUARY 16, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with.

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The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

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Litmus

JULY 14, 2022

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Want to keep your fingers on the pulse of industry trends?

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Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th.

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Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail).

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Direct Response Coach

JUNE 1, 2016

It’s a hot new trend in marketing these days. The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).

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Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Why is personalization always a trend?

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MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. Since many of our clients have a strong focus on direct mail, we invest heavily in understanding the trends as they emerge. It Starts With Productized Direct Mail. Forbes, 2021.

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Fount Media

JUNE 21, 2023

One of the most significant trends in healthcare marketing shaping the B2B healthcare sector is the increasing demand for personalized messaging. By leveraging data analytics and customer The post 6 B2B Healthcare Marketing Trends of 2023! By leveraging data analytics and customer The post 6 B2B Healthcare Marketing Trends of 2023!

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ClickZ

JANUARY 5, 2021

Will this trend continue into 2021? These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP.

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Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust. Newsletters.

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Benchmark Email

JANUARY 24, 2023

When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client’s impact on email marketing. As you can read in the latest Litmus’ email engagement trends report, the effect is already conspicuous one year after MPP’s launch.

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Leadspace

AUGUST 1, 2018

In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails. response rate.

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The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

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Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. Which is why it’s crucial to track your trends for more insight. Direct mail. You may think you don’t have a season. Busy Season.

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Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. The post How to image swap dynamic content on Apple Mail with Litmus Personalize appeared first on Litmus. This is a big problem, as dynamic content is usually time sensitive. Learn more.

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Fount Media

DECEMBER 21, 2023

As of now, hospitals are looking for a more patient-centric approach The post 5 Best B2B Healthcare Marketing Trends of 2024 appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Litmus

DECEMBER 7, 2022

In fact, DMARC may just be a means to an end for a marketer to encourage their companies to adopt BIMI, but the ancillary benefits DMARC provides in authenticating legitimate mail and stopping exact-domain spoofing should benefit the entire organization and brand and make BIMI a cross-functional initiative. Brian Westnedge, Sr. Every time.

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Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. Drive Consumer Opt-In with Direct Mail Automation. The GDPR and Direct Marketing.

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FMG Suite

JANUARY 4, 2022

D is for direct mail. The post Trending This Tuesday: January 4, 2022 appeared first on FMG Suite. To get that started, here are eight marketing hacks for the holidays and the coming year. H is for HTML. O is for organic. L is for LinkedIn. I is for inbound. A is for audience segmentation. Y is for your why.

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Martech

NOVEMBER 14, 2023

DKIM (DomainKeys Identified Mail). The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. The new requirements center on authenticating inbound email with protocols like: DMARC (Domain-based Message Authentication, Reporting & Conformance). SPF (Sender Policy Framework). Get MarTech!

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Only B2B

NOVEMBER 9, 2020

Many businesses tend to fail if they do not understand and adopt the latest trends in the market. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. E-Mail Marketing. B2B marketing is transforming very astutely.

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