Anyword

AUGUST 14, 2018

In our latest eBook, How Top Publishers Monetize Their Email Databases , we take you through five concrete strategies that you can use to monetize your email database, illustrated by twenty real-world examples from industry leaders like People, Forbes, and New York Magazine. Distribution is now the key for effective storytelling.

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Marketing Insider Group

AUGUST 30, 2019

I had to negotiate, form partnerships, and make compromises to launch the company’s first content marketing site, which at the time was called SAP Business Innovation (now SAP Digitalist Magazine ). I realized the only way to make the initiative successful was with intensive research and some storytelling. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Atomic Reach

JANUARY 3, 2019

Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

nDash

NOVEMBER 23, 2020

My areas of focus include storytelling, business, psychology, and mental health. I’ve been published and/or received awards and recognitions from numerous magazines, including Narrative, Glimmer Train, and The Yalobusha Review. Rachel Lake – Creative Storyteller. “My Behavioral health . Medication management . Body image.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Anyword

JULY 1, 2019

For the publishers most serious about the revenue stream, it can often mean a dedicated team with a dedicated commerce site (like The Strategist for New York Magazine, The Inventory for Gizmodo, or CNN Underscored for CNN). Distribution is now the key for effective storytelling. This can take many forms. The upshot?

Budget Programs 40

Budget Programs Allocation Webinar Metrics Distribution 40

Content Marketing Institute

JULY 26, 2018

That’s why you’re more likely to see creativity in places that have that startup vibe. CCO: How do you keep that startup mentality? Many wanted to keep that startup feel, so we pushed on the culture. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Storytelling tips. The building was very pretty.

Creativity 60

Creativity Storytelling Startups Click Rate 60

Hubspot

MAY 22, 2017

Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. Their account looks like a high-fashion magazine, with professional editorial shots of their men's and women's styles. 5) Fossil @fossil. 14) Girlfriend Collective @girlfriendcollective.

Brand Identity 101

Brand Identity Branding Planning Paid Search Agency 101

Anyword

AUGUST 13, 2019

Instagram saw both traditionally visual-leaning magazines as well as more news-focused magazines grow on the platform in July , and winners included titles such as Elle, Entertainment Weekly, The Atlantic, The New Yorker, Oprah, and Scientific America. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

Instagram saw both traditionally visual-leaning magazines as well as more news-focused magazines grow on the platform in July , and winners included titles such as Elle, Entertainment Weekly, The Atlantic, The New Yorker, Oprah, and Scientific America. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Content Standard

SEPTEMBER 6, 2017

Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old.

Content Marketing 81

Content Marketing Top of Funnel Brand Identity Branding 81

SocialPilot

FEBRUARY 9, 2024

Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Robert has a knack for creating content with great storytelling. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. He has written and co-authored multiple books on content marketing and digital marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Undeterred, he pressed on and Internet Direct experienced breakaway growth.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Contently

MARCH 27, 2017

But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent. You get a sense of creative freedom in Reebok’s plush, brightly-lit newsroom, where binge-think sessions give it an unmistakable startup vibe.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Anyword

APRIL 4, 2019

And as always, storytellers are constantly looking for new channels on which to distribute their content. Of course, the biggest news in content distribution in March was the launch of Apple News+ , a new paid tier of Apple News that provides access to hundreds of magazines and news outlets. March Data. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

KoMarketing Associates

AUGUST 19, 2013

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content Standard

JUNE 4, 2018

By attending such conferences you can get knee-deep in a specific space and spark new content ideas from fellow brand storytellers, thought leaders, and experts in the field. For instance, Policygenius Magazine creatively looks at how renters and homeowners insurance could help you if you were sued after throwing a summer party.

Marketing & Strategy 57

Marketing & Strategy Content Conference Urgency Marketing 57

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. Storytelling through content marketing, blogs, social media & more. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. Top notch photography and creativity combine to make it a content innovator.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Content Standard

JULY 5, 2018

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. It does this through its digital magazine , print publication, and podcast.

Storytelling 64

Storytelling Brand Identity Branding Lead Ranking 64

Marketing Insider Group

DECEMBER 3, 2019

Technology companies (both startups and incumbents) make up about 50% of our clients. The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. These factors can make successful content marketing far from a simple task for many technology brands.

Enterprise Management 265

Enterprise Management Work Management Marketing Management Effectiveness 265

Content Standard

OCTOBER 21, 2015

This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” Nothing that would compete with your publication, but maybe a culture piece for your favorite trendy magazine or a poem to a website you admire. ” This happens to a lot of us.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” Nothing that would compete with your publication, but maybe a culture piece for your favorite trendy magazine or a poem to a website you admire. ” This happens to a lot of us.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. Upsell/Cross-Sell: 65%.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. From the newsroom, Marriott has created a successful TV show, The Navigator Live ; award-winning short films, such as Two Bellmen ; and an online magazine. Cisco isn’t the only one to make this move.

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167

Contently

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 78

Case Study Case Studies Marketing Management Studies 78

Brandpoint

JUNE 7, 2018

Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc. Host: Internet Retailer magazine. Host: Startup Socials.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Directive Agency

MARCH 7, 2019

In addition to being featured in Fortune, Time Magazine, Forbes, Wired, Wall Street Journal, New York Times, LA Times, and CNN, she has spoken at numerous Fortune 500 companies and has received over one million views on her TED talk. Maria Pergolino. drive creative marketing, innovation and culture. Dr. Nancy Richmond. Margaret Magnarelli.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Hubspot

FEBRUARY 18, 2019

New York Magazine - Intelligencer. It's something both consumers and marketers can learn from, and I gained a ton of respect for New York Magazine after reading this.”. An Incomplete Guide to Inclusive Language for Startups and Tech | Buffer. Reflecting on My Failure to Build a Billion-Dollar Company | Medium - Startups.

Hubspot 77

Hubspot Planning Forrester Best Practices 77

Anyword

DECEMBER 12, 2019

From this, the prominent sub-trends to emerge in November were the rise of successful “micro-memberships” and the “unbundling of magazine subscriptions.” At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot?

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Hubspot

MAY 11, 2016

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. Check 'em out.

Storytelling 28

Storytelling Examples Advertising Agencies Startups 28

nDash

AUGUST 20, 2020

in magazines and other publications) can help you educate an audience and position the author as a thought leader. Slideshows, or presentations, is a great content format for storytelling, communicating metrics and statistics, and delivering an engaging user experience. Engage the audience with a focus on storytelling.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Marketing Insider Group

JUNE 8, 2015

The list spans across everything from non-profit associations, to media companies, to startup founder blogs, to technology companies, to research organizations and of course, to content marketing consultants. Their top blog is Kevin Spacey’s Top 3 Tips For Better Storytelling. If you pick one resource, this is the one.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Hubspot

DECEMBER 11, 2019

These partners were often publications, lifestyle magazines, or news organizations. More often than not, Snapchat Discover partners are publishing companies or entertainment organizations, This is because these types of brands are already creating content that first with Snapchat's visual-storytelling oriented platform.

Paid Content 96

Paid Content Brand Identity Branding Advertising Agencies 96

Martech Advisor

AUGUST 22, 2019

She also went on to successfully launch O: The Oprah Magazine and is a dedicated activist for children's rights. Her first venture was Aneres , when she partnered with Home Shopping Network under the brand name Serena Signature Statement and now has her startup Serena Ventures. Fashion has been Williams’ long-standing interest.

Personalization 81

Personalization Examples Brand Identity Branding 81

Anyword

JUNE 5, 2019

Fortune magazine also announced plans for a paywall , which is expected to be implemented toward the end of 2019. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Contently

JULY 18, 2016

Inspirational storytelling. The Swiss beverage brand Schweeps has also covered immersive territory with the digital culture and lifestyle magazine Villa Schweppes , which features articles on music festivals, Parisian bars, and fashion trends along with cocktail recipes. Widespread influencer marketing.

Trends 60

Trends Content Marketing Planning Advertising Agencies 60

DivvyHQ

OCTOBER 9, 2017

I also love the great storytelling coming out today online. We are lucky to be able to experience this storytelling renaissance. Would he be jealous of the freedom storytellers have in mainstream media today versus in the 50’s and 60’s? I also inhale anything having to do with startups and entrepreneurs. Like usual.

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52