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Contently
OCTOBER 14, 2020
After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. One magazine called it the most innovative campaign of the year.
ClearVoice
MAY 14, 2021
What is a marketing vehicle? A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . They are vital in marketing, without them, how do you gain new customers, meet goals, and otherwise, grow your business?
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Biznology
MAY 1, 2018
But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.
Convince & Convert
AUGUST 27, 2015
If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Television. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime.
KoMarketing Associates
JULY 11, 2017
In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies? They definitely can.
Hubspot
NOVEMBER 25, 2019
Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Market research shows brands, like FabFitFun, where their audience is and gives them clues as to where to seed content. Mandy McEwen x LinkedIn Marketing.
Biznology
OCTOBER 15, 2018
Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.
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