Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. A live event that takes place in person is superior to a webinar. Why are these figures so small?

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 110

Linkedin Paid Content Tips B2B Thought Leadership 110

Litmus

OCTOBER 5, 2022

Follow Aaron on LinkedIn and Twitter. We love partnering with our clients to utilize our existing code, allowing clients to personalize their sites not just to their brands, but also to the specific context of each subscriber arriving on their preference page. Follow Fernando on LinkedIn. Follow Jell on LinkedIn and Twitter.

Marketing AI 109

Marketing AI Advertising Agencies Enterprise Management Work Management 109

Launch Marketing

APRIL 19, 2023

The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Top Rank Marketing

APRIL 3, 2024

The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. What is the best format for sharing your LinkedIn content?

Linkedin 52

Linkedin B2B Marketing Tips B2B Thought Leadership 52

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Update your personal profile. Up your LinkedIn marketing game.

Paid Content 143

Paid Content Linkedin Tips Work Management 143

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 130

Linkedin Mobile Marketing Work Management Lock-In 130

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 103

Linkedin Ad Frequency Social Media Marketing Analytics Tools 103

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

SmartBug Media

AUGUST 22, 2022

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. Presenters.

Personalization 104

Personalization CMO Hubspot Buzz 104

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 103

Linkedin Brand Identity Branding Work Management 103

xiQ

OCTOBER 17, 2023

xiQ's Personality Insights has officially changed the game. It’s no secret that every individual has their own unique personality traits, preferences, and communication styles. That’s where xiQ’s personality insights come into play. Welcome to Sales in 2023! Take my own experience as an example.

Personalization 62

Personalization Barriers Trust Marketing Trigger Marketing 62

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 93

Linkedin Paid Search Agency Ads Cost Per Thousand 93

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Madison Logic

SEPTEMBER 14, 2023

LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. While traditional marketing and ABM strategies target buyers with disjointed information and content, a full-funnel, multi-channel ABM strategy delivers a unified and consistent personalized experience across all digital touch points.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Adobe Experience Cloud Blog

JULY 15, 2019

If she told me to, I would make an interactive presentation, win over my board (again, my parents), and make the case for an expanded budget. Give the people what they want: a chance to buy from a person they like. Here’s the Secret Sauce for Your Personal Brand. Make it personal. Host a Webinar. Make it brief.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Envy

JUNE 20, 2019

LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Recognize that person in the photo from the BrightTALK event? Just seen a photo of your co-worker giving a presentation at InfoSec? Just seen a photo of your co-worker giving a presentation at InfoSec?

Linkedin 89

Linkedin Features Privacy Tagging 89

Biznology

SEPTEMBER 5, 2013

As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands and sometimes personal brands. Shouldn’t my personal brand be a bit more flexible? LinkedIn thinks I do. LinkedIn, are you listening?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 99

Paid Content Linkedin Social Media Top of Funnel 99

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Look for creative methods of presentation, such as animation, timelapse, and diaries. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. But how can you make the most of the platform?

Linkedin 81

Linkedin Template Tips Peer-to-peer 81

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Several in-person meetings and conferences have been canceled.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180