KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. This is a crucial stat in the validation stage because it means users are coming directly to your website. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 79% of marketing leadsnever convert into sales. Bonus Point: Tag Everything and Re-market in other Platforms.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. 78% of online audiences are already watching video on Facebook Live. Even LinkedIn is slowly rolling out live streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. 91% of B2B marketers utilize content marketing to reach customers.

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266

KoMarketing Associates

DECEMBER 1, 2015

Additionally, four times as many online users would rather learn about products via video instead of text. With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts. 6 Questions to Answer When Launching a B2B Content Marketing Program.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I also optimize it for search engines , and check stats. Share this on LinkedIn. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. With its limited character count and real-time updates, Twitter may not provide the visual and interactive experience required for social commerce.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Buffer

JULY 29, 2019

The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. This way, you can tell how your headline and description and image all fit together when shared online. . One of these stats is viral lift , a measurement of the number of times a story is shared (and clicked) per view from the website or an ad.

Social Media 72

Social Media Social Marketing Media Dwell 72

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. For B2B brands, LinkedIn remains the most effective platform.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hinge Marketing

JULY 1, 2016

If you’re still on the fence about using social media to increase your visibility, here are some stats from some of our recent research : 9% buyers check you out on social media. 2% of referral marketers in the 25-34 age range won’t refer a provider not on social media. You don’t have to travel to make connections. Consider this.

Paid Search Agency 49

Paid Search Agency Top of Funnel Companies Planning 49

Optinmonster

DECEMBER 4, 2019

So, is video marketing worth it? By what the stats show, yes. Not just because everyone else is doing it, but because video marketing is one of the most versatile marketing forms out there. Here are some benefits video marketing will have on your business. Use SEO to Improve Your Ranking.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Sprout Social

MARCH 13, 2017

But you could argue that it’s even more important for online marketing efforts. Or how about when LinkedIn sends you emails with information about your connections. Even if you don’t get to a level of personalization that Instagram and LinkedIn use, social proof still matters. Businesses are averaging $6.50

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Chris Koch

JULY 10, 2009

Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.)

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

The Effective Marketer

JULY 12, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Adobe Experience Cloud Blog

JANUARY 12, 2012

The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. Twitter’s mobile users increased 75% to almost 14 million. LinkedIn enjoyed a near 70% boost (more than 5.5 It’s up to B2B marketers to leverage the best out of the relationship.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

KoMarketing Associates

DECEMBER 30, 2019

It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. It is unfortunate but a fair percentage of waste and fraud can be found in digital marketing; the advertising side in particular. 5 Essential Daily SEO Tasks for B2B Marketing in 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Martech Advisor

NOVEMBER 8, 2019

The Largest Online Market: The main benefit of advertising with a mobile ad network is the number of viewers you'll have access to. Mobile users are the fastest-growing viewer base online. It's a common option on social media platforms, especially article- and writing-heavy ones like Facebook and LinkedIn.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Online Marketing Institute

DECEMBER 6, 2011

Content Marketing World. Content Marketing Stats. B2B Content Marketing Assessment. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers. LinkedIn: 39% increase. Twitter: 35% increase. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JUNE 1, 2011

To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ).

Social Media 28

Social Media Media Buzz Blogger 28

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Measure Small Successes First While in the end every strategy must pull its own weight in a B2B Internet marketing campaign, its easy to expect too much from a company blog too soon.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

MAY 26, 2010

In short, this is good, practical and actionable stuff and not some marketing theory. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. The above stat offers two different valuable nuggets of information for B2B tech content marketers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. The market is valued at a record $21.1 Let’s begin! billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KoMarketing Associates

SEPTEMBER 7, 2017

For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection. However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151