Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 82

Privacy Protection Email Marketing Planning Privacy 82

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Apple’s overall market share went up over three percentage points, from 54.2% Let’s take a closer look at what’s happening with Apple: Apple Mail Privacy Protection: 41.0%. Let’s take a closer look.

Privacy Protection 89

Privacy Protection Email Marketing Privacy Stats 89

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. It shouldn’t. The result?

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Customer Experience Matrix

NOVEMBER 18, 2018

Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.” The ANA’s grasp of causation may be no stronger than its sense of morality, but there’s no question it's in tune with the marketing herd.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

NetLine

AUGUST 16, 2019

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. What is it.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.

Privacy Protection 95

Privacy Protection Work Management Deliverability Privacy 95

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 109

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 109

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. Boosting privacy. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director. Read more here.

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Sprout Social

FEBRUARY 26, 2024

One rogue post can lead to the collapse of decades-old financial institutions. Being engaged on social is vital to protecting their brand and retaining customers. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. The opposite is true.

Enterprise Management 62

Enterprise Management Brand Identity Branding Work Management 62

Onalytica B2B

MARCH 16, 2016

We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Influencer Score.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Lead generation. Subscriber lifetime value.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Allocadia

APRIL 16, 2019

Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. When your CMO sits at the boardroom table, they need to answer tough questions about marketing investments and returns, ROI and impact on revenue. Finance values predictability over all else.

Planning 40

Planning Work Management Marketing Management Buy 40

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Source: RSG.

Privacy 120

Privacy Enterprise Management Marketing Management Lead Ranking 120

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. The average expected ROI is $42 for every $1 you spend on email marketing.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Martech

OCTOBER 31, 2022

The relationship between IT and marketing, especially marketing data, is one example affected by constant change. A look at IT and marketing data’s relationship. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Here’s how. Technology is developing exponentially.

Work Management 101

Work Management CMS Development Paid Search Agency Lead Ranking 101

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Zoominfo

MAY 10, 2022

2022 is proving to be a critical year for data privacy in the US. While data privacy protection has been around for several decades — the EU’s Data Protection Directive was enacted in 1995 — every wave of new laws requires companies to refine their practices. Free Trial

Privacy 100

Privacy Personalization Zoominfo Privacy Protection 100