Valasys

MARCH 25, 2020

The benefits of virtual event marketing were summarized by Danielle McFadden, President, and CEO of Greater Lowell Chamber of Commerce as follows: “Virtual events can be used to promote a new website or new location via an open house or grand opening or launch a new product. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment. Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 26, 2019

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle. Measuring the efforts of leveraging a YouTube video channel for brand awareness & equity development is the need of the hour.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 24, 2019

For architecting pathways ways to perennially healthy sales revenues, get in touch with our team of experts.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

AUGUST 12, 2019

Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. . Intent-data for optimizing multichannel marketing endeavors : Intent data allows ABM-ers to prioritize the account-based leads. Thus, account-based marketing (ABM) strategy can be increasingly successful across multichannel. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 6, 2019

Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. The average performance of the Tweets: When starting on with measuring the endeavors of Tweeter ad & promotion campaigns, the law of averages helps a lot. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 30, 2019

We at Valasys Media, help our B2B clients with hyper-targeted campaigns & host of other services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to name a few. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 22, 2019

Local SEO helps businesses promote their products and services to local prospects & customers. How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. It’s a hot topic for Google in 2019.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Adobe Experience Cloud Blog

JULY 20, 2009

Marketo, in combination with Salesforce CRM, gives me a fact-based relationship to review pipeline and lead generation status with my SVP of Sales, which takes the heat out of the traditional sales vs. marketing debates. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

SEPTEMBER 25, 2019

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 13, 2019

Abiding by the best practice guidelines is important for all parties in the interactive advertising landscape (IAB), wherein the AdTech industry does everything possible towards promoting brand safety & inspiring trust. All that is required is an investment in terms of human resources, money & time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

OCTOBER 3, 2019

The marketers should understand how to make the most of their promotional & engaging content to get relevant audiences on Pinterest – by defining the Pinterest KPIs. 78% of the Pinterest users consider posts from brands as useful & 50% say that they buy something from Pinterest after seeing a promoted pin.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

update) which came into existence in August 2018 & focused primarily on promoting Expertise, Authoritativeness & Trustworthiness (E.A.T). The other key features of the update are as under: The update is arguably a reversal of Google’s medic update (or E.A.T

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 30, 2019

In this online form of advertising the promotional messages of a company appear on the third-party websites or the search engine result pages, such as publishers or social networks. These include non-Google display networks, Youtube video ads, & promotions that have been sponsored by Gmail. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 28, 2019

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to MarketingSherpa, 72% of the people prefer to receive the promotional pieces of content over emails, compared to a mere 17% who prefer receiving the same through several social media channels.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement. Our services have been engineered to help our customers with their core bottom-line endeavors.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

APRIL 3, 2020

Content must only be promoted for the products available in stores. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). Read more on Top 10 Ways B2B CRM Strategies Assist Marketing and Sales. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

Content marketers need to promote the opt-ins for their preference centers. Emails with Generic Pieces of information (Examples include: Subject Matter Guides, other information such as how-to-guides & e-books & those addressing issues about legislative compliances, GDPR guidelines or subject-based knowledge guides).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Navigate the Channel

JUNE 7, 2023

According to HubSpot , gated content is a way to drive lead generation, as the content viewer must supply an email or other contact information to access it. Are you concerned with lead generation, or do you want online visibility and good search results for brand awareness? We just made that up, but it makes sense.)

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Digital marketing Digital marketing is the promotion of products or services using digital technologies. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Create exemplary Pieces of Content : Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. The following are some affordable marketing ideas for small businesses: 1.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49