Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 25, 2019

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 29, 2019

Create exemplary Pieces of Content : Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49