Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Outbrain

NOVEMBER 26, 2019

The UTM string should be implemented in the tracking section of your Campaign Settings, and we’ll automatically append it to every URL uploaded to the campaign. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids. Paid brand search campaigns and RLSA lift. Engagement.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Video can go a long way in gaining speaker interest and buy-in. The infrastructure of a virtual event may seem to have a lot of moving parts.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Moz

FEBRUARY 3, 2021

Long story short: there are opportunities for B2B companies in search, and here’s how to capitalize on them in the year ahead. Every funnel begins at the top, but if you want to generate results as quickly as possible, you should kick off your B2B SEO strategy targeting customers at the bottom of the funnel. Allow me to explain.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

B2B Marketing Insights - WE

MARCH 25, 2022

Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. We’ve got your back from local SEO and lead generation to landing pages and structured data. Heading tags, Google approval meta descriptions, title tags, URL optimization, etc. It’s what WE DO!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Valasys

NOVEMBER 23, 2022

For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches. When someone inquires about the best headset for video conferencing, they want as much information as possible, including your URL and the time you are available.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

ConvertKit

NOVEMBER 8, 2019

However, If your goal is to use long-term organic traffic for lead generation , you should optimize your landing page for SEO. Long-form content typically performs better, with “long-form” meaning 1,000 words or more. This is because the longer your content is, the more long-tail keywords you’ll rank for.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I can also do some long-tail keyword research with it. Unbounce provides ample landing page templates that can be customized for lead generation.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

chiefmartech

APRIL 5, 2017

In addition to identifying highly qualified leads, it also helps us optimize marketing campaigns to increase reach and acquisition. To understand how each advertising channel, campaign, or content contributes to lead generation and revenue, we added multi-channel marketing attribution (i.e.,

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Directive Agency

JULY 15, 2016

Around that core page, you can have various long-tail pages that answer the questions people have about that primary keyword. Simply take the keyword you are looking to rank for, let’s say: “ PPC Agency “ Look at what sites rank above you for that query and copy their URL.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). Depending on your blogging software there could be different ways of editing your page title, URL and H1.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Optinmonster

JANUARY 4, 2024

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation , and boosts sales. And every business wants more traffic, leads and sales , right? And when you miss something with SEO, your content might as well be invisible. ? Use LSI keywords.

Traffic 104

Traffic SEO Tips Dwell 104

Hubspot

SEPTEMBER 12, 2011

Review referral traffic by individual URLs -- any surprising referral pages? Are your blog posts generating traffic from quality inbound links? Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. For tips, review these lead generation best practices.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. The permalinks will contain custom data to identify each post, rather than the date or a generic tag. Set your blog URL structure to include the keyword or category name along with the article title.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Optinmonster

APRIL 12, 2024

Learn the key strategies to increase your website’s traffic and sales.lp improve how your web pages appear in search results, so you can get more traffic, leads, and sales. Top SEO Ranking Factors How to Improve Your Website’s SEO (7 Tips) How to Use SEO for Lead Generation FAQs What Is SEO? What Is SEO?

Paid Content 85

Paid Content Lead Ranking SEO Lead Scoring 85

seo.co

MAY 16, 2021

There are several key features provided by Bing Webmaster Tools, including the ability to submit URLs to be indexed in Bing and to request that Bing ignore certain URL parameters. The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Webbiquity

SEPTEMBER 15, 2020

You simply go to their home page and add the URLs of videos similar to the ones you want to create in the field provided and hit search. For this, you can use Long Tail Pro or Keywordtool.io. If your goal is lead generation , conversions would mean something different. So, create short videos.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. HubSpot ) 3.2-3.5 Backlinko ) 45.4%

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 23, 2016

As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting into leads. They were also sure to include these keywords in the title, URL, and headers.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

seo.co

JANUARY 21, 2022

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts. Lead generation. As you zoom in on the topic, you’ll also find it easier to conduct valuable long-tail keyword research.

SEO 124

SEO Lead Scoring Lead Ranking Long Tail Marketing 124

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. How many blog posts have you seen generating that much traffic and ranking for so many terms?! This has been outdated for a long time now. Keyword Stuffing. Bounce rate.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

APRIL 17, 2023

It’s a super easy way to find relevant long-tail keywords. To test, enter your web page URL and submit. If the page is mobile-friendly, the report will look like this: URL Structure. Use a clean and simple URL structure that’s easy for a search engine to understand the page’s hierarchy.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. URL structure. Pages with long load times. Long introductions. Building long-form guides on topics we've only touched on in the past (example: sales operations).

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. Why build individual landing pages? Participate.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it!

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

Optinmonster

NOVEMBER 13, 2019

Instead, just enter the URL of a website and begin your research process. Input the URL of your landing page – this option is primarily for those buying ads, but entering the URL of a page you’re planning to optimize can throw up some useful options. Where does Keyword Snatcher get these long-tail keywords from?

Keywords 76

Keywords Paid Content Traffic Research 76

Single Grain

MARCH 6, 2020

This is particularly true considering that 57% of B2B marketers have named SEO as their most powerful lead generator, and 72% have named content marketing as their most effective SEO tactic. Note: When you’re updating old posts, make sure that you’re keeping the same original URL. How to Spot Content Decay on Your Site.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Valasys

JANUARY 9, 2023

Just optimizing your content for a long-tail keyword is not enough. Search queries are becoming more conversational and long as opposed to a single word. And number two, because these long tail searches are more specific. Something else is in play here too. What are Pillar Pages?

Lead Ranking 40

Lead Ranking SEO Lead Scoring Marketing & Strategy 40

Single Grain

MAY 4, 2022

For example, setting the default URL structure is crucial to making your URLs SEO-friendly. By default, WordPress blog URLs are not SEO-friendly, so WP SEO experts can help you set a better-optimized permalink structure. Single Grain is a leading digital marketing agency that offers various online marketing services.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Valasys

FEBRUARY 5, 2020

As the focus will be more on addressing the intent of the end-users for search, long-tail-keywords will retain vitality while single strings will lose essence in the long run. Moving into 2020, marketers will need to understand the SEO best Practices for B2B brands & what is it that their audiences really want from them.

SEO 59

SEO Practices Google Branding 59

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Lead Generation: What’s the conversation rate for your content?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

seo.co

JANUARY 20, 2021

Exceptional customer service can cost time and money, but the short-term expense sets you up for long-term gain. We’re talking about meta tags, HTML, site layout, page loading speed, image optimization, URLs, and other enthralling factors. The same goes with advertising, SEO, referral networks, and other forms of lead generation.

Business 69

Business Buyer Personas Copywriting Advertising Agencies 69

Moz

JULY 17, 2019

A handle is something like a bookmark, jump link, or named anchor — they help people navigate through long pages to get what they’re looking for faster. Andy Crestodina — Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy. However, links are more correllated with long tail searches.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45