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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

Too many conversations about artificial intelligence assume a binary. Changes in the workforce will be inevitable as AI programs become more sophisticated and functional. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them.

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What’s the Difference Between an AI Agent and a Chatbot?

Salesforce Marketing Cloud

These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you. Want more of AI?

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. The outcome?

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2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls

FunnelEnvy

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

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Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies.

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5 Business Uses for an AI Copilot

Salesforce Marketing Cloud

Get ready, world: AI assistants may become your new business BFF. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

This is a significant drop from just a year before when sales success reached around 26%. They need to achieve more with less, making sales enablement more important than ever. Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy.