Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

Keywords 86

Keywords Intent Resources Top of Funnel 86

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. The Future of AI Marketing. Deep user intent. How AI Has Affected SEO.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. As with all content marketing initiatives, you must start with keyword research. Analyze the Existing SERPs. As you review the SERPs, take notes in all the below areas.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

MARCH 12, 2019

This is generally true , but it depends on the keyword, the landing page, and the search intent. These SERP elements basically serve as ad copy, and it’s time we started treating them like that. For a guided tour of search engine results pages and elements, see Kristen Vaughn’s new post, “ SERP Features in 2019: The Complete Guide.”.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. Will the keyword bring me any clicks?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

APRIL 1, 2020

Competitive keyword themes often have a broad range of potential search intent thus requiring a wider scope of content marketing efforts. As my colleague Ryan Young wrote , focusing a piece of content on long-tail keywords might provide a better chance of appearing on the first page of SERPs more quickly.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

FEBRUARY 19, 2019

For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. After monitoring the term for a bit, we realized what was happening – the intent of the search itself had changed. And then dropped some more.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. Tap into this free SERP real estate by making top or best lists. They just want to satisfy search intent. Why Aim for Position Zero? Source: [link]. Top or best lists.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

NOVEMBER 18, 2014

It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. B2B Online Marketing Blog Demand Generation'

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

AUGUST 15, 2017

Analyze the Current SERPs. This step is critical when performing a content refresh as Google and other search engines are becoming better and better at understanding the context of the content on the page and the intent of the user performing the search. Note* Google Search Console is also a valuable tool to use here.

Lead Ranking 122

Lead Ranking Lead Scoring Content Keywords 122

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Watch Search Intent. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Watch Search Intent. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, in an effort to better understand the true meaning behind the user’s intent. Most of the results we see appearing in the answer boxes come from a result on the first page of SERPs.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

KoMarketing Associates

DECEMBER 7, 2017

In this example for my new business name, you’ll see that my Yelp listing actually ranks higher than my own website: Even though this will likely swap over time since I just changed my business name, it speaks to the power of review sites in search engine result pages (SERPs). Posting News and Updates. Utilize Email and Paid Social Ads.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

NOVEMBER 8, 2018

Writing external content is a good way to establish credibility as well, as long as it’s done with the intent to help and education the audience, not to simply get a link or a writer’s name out there. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Moz

MARCH 15, 2020

In fact, 80% of searches with “local intent” result in a conversion. The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility.

Lead Ranking 74

Lead Ranking Lead Scoring Google Ideal Customer Profiles 74

Outbrain

OCTOBER 17, 2018

SearchLove , one of the most interesting online marketing conferences, particularly for SEO and search experts, was recently held in London, and I was lucky enough to be attending for the second time. How distance and intent shape a local pack. Laura Hogan – Controlling branded SERPs and preventing negative press.

SERP 24

SERP eCommerce Conference SEO 24

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. .” Content Marketing Online Marketing' 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions. Entertainment.

Paid Content 80

Paid Content Curation Content Lead Ranking 80

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. “Ever Tried.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). How well do articles or posts answer reader intent? Understanding search intent. Mastering Search Intent: Types of Google Searches Performing a Google search is something with which we’re all familiar.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. This post was updated September 2020. How to Secure a #1 Search Result Ranking.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Directive Agency

NOVEMBER 18, 2016

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms. Changing SERPs. Analyzing the SERP .

SERP 40

SERP Paid Content Work Management Marketing Management 40

Brightedge

JANUARY 5, 2021

A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors. Your SEO strategy should make up the cornerstone of this online presence. Over the past decade, SEO and digital marketing have become increasingly competitive.

SEO 93

SEO Webinar Metrics Marketing Strategy Marketing & Strategy 93

ClearVoice

AUGUST 27, 2019

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Prioritize intent over keywords. Addressing your user experience.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

JANUARY 10, 2024

So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. Depending on the competitiveness of the industry, it can take months to climb SERPs rankings. This requires continuous learning and strategy adjustment.

PPC 52

PPC Paid Content SEO Marketing Websites 52

seo.co

APRIL 8, 2021

Domains do more than just name your website, they represent your brand, your products, and your intentions as a business. While we can’t explain the actual dollar amount, the fact that one entity now controls pretty much all of the search traffic for a particular city is a smart move from a marketing and branding standpoint.

Domain 124

Domain Marketing Agencies 1 Paid Search Agency Marketing Analytics Tools 124

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Step 4: Prepare an Organic Conversions Report.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

accelerate agency

JANUARY 10, 2021

Search Intent: Types of Google Searches. How the SEO Strategy is Mapped to the Marketing Funnel . SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). How well do articles or posts answer reader intent? . It starts by understanding search intent. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

seo.co

JANUARY 4, 2022

But, if you’re focused on quality and the long-term efficacy of your website, content consolidation can help to refocus users and search engines on the content that matters most to you, giving the right signals to SERPs regarding your content. Now, let’s discuss process… Identify Diffuse Content. ” Conclusion.

SEO 98

SEO Lead Ranking Lead Scoring Content 98

accelerate agency

AUGUST 10, 2021

Search Intent: Types of Google Searches. How the SEO Strategy is Mapped to the Marketing Funnel . SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). How well do articles or posts answer reader intent? . It starts by understanding search intent. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52