Remove Intent Remove Long Tail Marketing Remove Online Marketing Remove SERP
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. Basic SERP Features.

SERP 295
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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

Competitive keyword themes often have a broad range of potential search intent thus requiring a wider scope of content marketing efforts. Blog Posts supporting long-tail keyword opportunities. These keywords are also likely the ones being searched by more qualified users further along in their path of intent.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165
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Find a Large Audience at the Corner of Keywords and Content

Convince & Convert

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing.

Keywords 136
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Position Zero: What It is and How to Get It

seo.co

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. Tap into this free SERP real estate by making top or best lists. Target long-tail keywords of at least six words. They just want to satisfy search intent.