DemandBase
MARCH 16, 2020
Account-Based Marketing has entirely changed what I do. I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. ADVERTISING.
Moz
FEBRUARY 9, 2021
You’re a marketing director at a startup. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. Primary query target and intent. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!
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Contently
NOVEMBER 27, 2017
I think today’s marketing is just a little too obsessed with data. At a recent networking event, I was talking to a marketer who’d just gotten married. Over the last few weeks, I’ve been writing about empathic marketing. Marketers can be like that overeager friend. We have good intentions!
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.
Moz
NOVEMBER 12, 2019
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Get The Practical Guide to Franchise Marketing.
Hubspot
MARCH 25, 2020
But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.
ClickZ
JANUARY 24, 2020
Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Nordstrom invests in data and analytics for smarter marketing.
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