DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. ADVERTISING. I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Hubspot

MARCH 25, 2020

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Outbrain

FEBRUARY 26, 2019

Similar, yet completely different – that’s how to describe the process of marketing your website versus your mobile app. While the basic skeleton of website and app marketing looks more or less the same, get a bit closer and you’ll see there are significant differences in format, user behavior, customer funnel, strategies, and KPIs.

Mobile Marketing 33

Mobile Marketing Marketing Websites Advertising Agencies Planning 33

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Moz

NOVEMBER 12, 2019

Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Get The Practical Guide to Franchise Marketing.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

seo.co

NOVEMBER 16, 2020

Blogging + Affiliate Marketing. + Website Advertising. + If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). There’s always a market for design work and you can sell some of your favorites to your website visitors. Design work.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8