Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Salesforce Marketing Cloud

MARCH 12, 2024

Imagine you’re in the market for a new washing machine. The benefits of organic traffic for ecommerce Cost-effective growth: Almost half (49%) of marketers believe organic search is the most profitable channel they use. Reach an intentional audience: The very nature of an online search requires a certain level of intent.

eCommerce 52

eCommerce Traffic Organization SEO 52

ConvertKit

MAY 6, 2021

Along the way, Baustert came to think of himself as a marketer just as much as he’s a songwriter and guitarist. His most powerful marketing tool? But the intent should be to get them off social media and onto a platform you own and control, which is your email list.”. Merchandise drops. His email list. Tour dates.

Rules 122

Rules Merchandising Landing Pages Youtube 122

Optinmonster

FEBRUARY 17, 2020

Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? Why you should use email for affiliate marketing.

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

Convert

OCTOBER 2, 2020

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. Multipage testing, aka funnel testing, allows you to test a series of pages at one time. An example of a multipage test testing unique elements across different pages. Improve marketing campaigns.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Single Grain

FEBRUARY 3, 2020

1) Tailor Your Product/Service for Your Target Market. ” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. Get A Free Consultation.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). As a marketer, you’re probably asking or have been asked: Will our website be penalized for using AI-generated content? What it means for marketers: Expect CTRs from featured snippets to decrease.

SERP 69

SERP SEO Generation Long Tail Marketing 69