Intent Marketing Funnels Merchandising Top of Funnel 
Moz
FEBRUARY 9, 2021
You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’re a marketing director at a startup. What’s a content brief?
DemandBase
MARCH 16, 2020
And at the end of the day, it was challenging (if not near impossible) to help Sales understand the value of our digital programs that didn’t end with the acquisition of an email address. Account-Based Marketing has entirely changed what I do. Account-Based Marketing has entirely changed what I do. ADVERTISING. SITE ANALYTICS.
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Contently
NOVEMBER 27, 2017
I think today’s marketing is just a little too obsessed with data. At a recent networking event, I was talking to a marketer who’d just gotten married. Over the last few weeks, I’ve been writing about empathic marketing. Marketers can be like that overeager friend. We have good intentions!
Moz
NOVEMBER 12, 2019
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Get The Practical Guide to Franchise Marketing.
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.
seo.co
NOVEMBER 16, 2020
Website Monetization – Table of Contents. + Blogging + Affiliate Marketing. + Publish Sponsored Content. + If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). This includes the sale of digital products, such as: eBooks.
Outbrain
FEBRUARY 26, 2019
Similar, yet completely different – that’s how to describe the process of marketing your website versus your mobile app. While the basic skeleton of website and app marketing looks more or less the same, get a bit closer and you’ll see there are significant differences in format, user behavior, customer funnel, strategies, and KPIs.
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