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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

You’re a marketing director at a startup. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. Primary query target and intent. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!

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The Ultimate Guide to Local Marketing

Hubspot

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.

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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

Imagine you’re in the market for a new washing machine. SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). What’s one of the first things you’d do? Measure what matters What is ecommerce SEO?

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The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). As a marketer, you’re probably asking or have been asked: Will our website be penalized for using AI-generated content? Are search engines penalizing AI-generated content? The short answer is no.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.