How to Write an SEO-Focused Content Brief Your Writers Will Love
Moz
FEBRUARY 9, 2021
You’re a marketing director at a startup. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. Primary query target and intent. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!
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