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Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Contently

I think today’s marketing is just a little too obsessed with data. At a recent networking event, I was talking to a marketer who’d just gotten married. Over the last few weeks, I’ve been writing about empathic marketing. Marketers can be like that overeager friend. We have good intentions!

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Informa Engage & 180byTwo Collaborate to Make B2B Intent Data Accessible

Valasys

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

Imagine you’re in the market for a new washing machine. The benefits of organic traffic for ecommerce Cost-effective growth: Almost half (49%) of marketers believe organic search is the most profitable channel they use. Reach an intentional audience: The very nature of an online search requires a certain level of intent.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

1) Tailor Your Product/Service for Your Target Market. ” The outdoor recreation company uses a UX tool for heat mapping in their brick-and-mortar stores to discover which areas of the shop are most popular with their customers, and then arrange the merchandise to reflect those customer interests. Get A Free Consultation.

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Create intentional content. Think of content strategy as the rules for your marketing.