Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. It can generate all of the associated, on-brand content — from emails and blogs to social media posts, SMS messages, etc. The post AI-powered martech releases and news: May 9 appeared first on MarTech.

Marketing AI 93

Marketing AI SMS User-Generated Content Customer Surveys 93

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Share the Award News with Your Existing Network. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Top Rank Marketing

NOVEMBER 3, 2023

Have you come across your own important B2B marketing news item we haven’t yet covered? Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope that you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Trust Marketing 136

Trust Marketing B2B Marketing Linkedin Advertising Agencies 136

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. Have you uncovered your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 140

B2B Marketing B2B Planning Brand Identity 140

Webbiquity

FEBRUARY 22, 2022

Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Record those presentations or panel discussions. Promote the video.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can get the newsletter for free or sign up for paid resources that provide more insight and industry connections. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features.

Trends 268

Trends Marketing AI Lead Scoring Lead Ranking 268

Marketing Insider Group

NOVEMBER 8, 2021

On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Audience Insights Drives Relevancy.

Buyer's Journey 340

Buyer's Journey PR Content Analysis 340

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Outbrain? Why BuzzSumo?

Paid Content 225

Paid Content Distribution Cost Per Thousand Budget Programs 225

Top Rank Marketing

FEBRUARY 12, 2024

Good news: we have plenty of insight on this subject! Here are some examples of tactics you can use to activate influencers as part of your social media strategy: Featuring expert insight: Create text-based or multimedia content for the feed that highlights perspectives from industry experts in your influencer mix.

Tactics 141

Tactics B2B Marketing Advertising Agencies Paid Search Agency 141

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Then, you should work with your marketing team on adding more journalistic content to your mix.

Top of Funnel 272

Top of Funnel Tips Content High Quality Lead 272

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. Find another platform for your internal news, and focus exclusively on addressing the “What’s In This For Me?”

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Contently

FEBRUARY 8, 2023

Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. The latter is useful if you’re playing with rapid-fire breaking news—though this is rarely the case with B2B content marketing. to find what kinds of content are doing well.

Marketing AI 209

Marketing AI Trends Google SEO 209

Top Rank Marketing

OCTOBER 6, 2023

Have you found your own top B2B marketing news item we haven’t yet covered? Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and we hope that you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 133

B2B Marketing Social Marketing Planning B2B 133

The Lead Agency

FEBRUARY 12, 2023

Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar. There’s no need to create any new images or videos – write your social media post and you’re good to go.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 139

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 139

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

DECEMBER 1, 2023

Have you seen an important B2B marketing news item we haven’t yet covered? Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 137

B2B Marketing Search Marketing B2B Multi-Channel 137

Marketing Insider Group

MAY 30, 2023

We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance. We’ll give you the bad news first: AI isn’t going to run your small business for you. Want to know how it’s done? There’s an AI tool for that.

Small Business Marketing 255

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 255

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 133

B2B Marketing Budget Programs Spending B2B 133

Top Rank Marketing

JANUARY 24, 2024

Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? Insights like that are understandably making digital marketers and brands apprehensive. The good news for B2B marketers is that these updates are almost always designed to improve the quality and relevance of results.

Marketing AI 140

Marketing AI SEO Ad Building Marketing & Strategy 140

Contently

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Check them out to add some new resources to your list! It’s also very straightforward and includes industry news as well as strategies and tactics.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. Honestly, it’s all of the above.

PR 98

PR Media Case Studies Vendors 98

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). Stay informed on the latest content trends, industry insights, and news.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. Convince & Convert ON.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 138

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 138

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Martech

MAY 4, 2023

Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 108

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Top Rank Marketing

NOVEMBER 7, 2023

This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. The report is good news for B2B marketers. The good news: That 50% were more likely to report their program as extremely successful in raising awareness and credibility.

Marketing Report 138

Marketing Report B2B Marketing Advertising Agencies B2B 138

Sana Commerce

MAY 14, 2024

Content search In a B2B use case, a typical problem is figuring out where to host content like blogs, FAQ pages or news items. Latest search and discovery releases Let’s look deeper into the core features and benefits that set Sana Commerce Cloud apart, we split this into two categories: content search and product search.

Customer Satisfaction 52

Customer Satisfaction Peer-to-peer Keywords Loyalty 52

Contently

APRIL 16, 2020

When I want straight news, I head to The New York Times. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Breaking news and inspiring readers.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 113

Research Peer-to-peer Case Studies Thought Leadership 113

Scoop.it

APRIL 18, 2023

Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend hours trying to create insightful content from scratch. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience?

Curation 81

Curation Brand Identity Branding Content 81

Marketri

MAY 15, 2024

Yet, as we know just from skimming the news, the Internet is filled with information that’s not necessarily credible or validated. Successful marketers use those insights to develop and execute highly targeted and often personalized marketing campaigns, leveraging the specific channels a buyer uses along the way to a purchase decision.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62