KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 8, 2020

If you want to fit into that culture and get real results from this platform, the following 20 things are essential for your LinkedIn profile and presence. Do get a great profile headshot for yourself. Confused people will skip over your profile and move on to the next person in their list. Click View profile.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

JULY 31, 2018

The biggest review websites where profiles or pages should absolutely be claimed by every B2B company are: Google Business Page is connected to Google+ and also pulls in reviews from its own platform and other places (like TripAdvisor). It also will send you an alert if any information is missing from reviews.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Contribute quality comments in relevant blogs and link to your website via applicable profile fields. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 24, 2016

We need those numbers to make informed decisions! One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. I’ve outlined a few below: Restoring a Google Analytics Profile. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

NOVEMBER 12, 2015

Cross-links to key content marketing assets and social media profiles. Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. Links to publications and associated author information about management.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. See trends around a particular topic and what information people are looking for on Google.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 27, 2019

Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. If you’re going to have a brand profile on social media, at least post weekly or monthly, at a bare minimum. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Contributed Community Activity. Community Events & Sponsorships. What About Link Schemes?

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

FEBRUARY 6, 2014

While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. Complete Comprehensive Social Media Profile Information. Choose a Definitive & Default Social Media Profile Photo. Google+ Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

OCTOBER 3, 2017

It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week. Creativity.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

AUGUST 25, 2016

So much information, so little time, amiright? The next metric to consider is a competitor’s backlink profile. I pull this information using SEMRush’s backlink analyzer, which has a handy export feature for further investigation into each individual link. . In addition, these analyses can help inspire and inform new tactics.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

APRIL 7, 2015

LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information. Revamp Your Profiles. Spring is a great time to update and optimize your social media profiles to provide users with a fresh appearance and accurate and detailed information about the company.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Buyer personas / any information on target buying profiles. Product marketing collateral and sales presentations. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. Time Your Outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn also allows marketers to target matched audiences or actual target accounts including the LinkedIn profiles of companies and individuals. When the audience clicks on the ad or call-to-action, they will be prompted to fill out a form which consists of the information the B2B would like to collect (think: name, email, phone number).

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JUNE 2, 2016

Spreadsheets and a few key formulas for extracting and matching target keyword and information. Based on the example spreadsheet above, we used Followerwonk to export a list of Twitter profiles from our client’s account. Rapportive is one tool for finding social media profiles based on email accounts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

APRIL 30, 2019

As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. You can even take a look at the current employees at the target organizations’’ profiles to see their experience and interests. Use this data to inform your persona development.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

AUGUST 23, 2016

There are many elements of Ernst and Young’s LinkedIn Company Page that are noticeable, like the eye-catching banner image and sharp color coordination of the profile. For example, HootSuite triggered an impressive response from their audience by pinning an update to the top of their profile about the launch of their new podcast, Hootcast.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JUNE 2, 2015

Turn Into an Information Resource (page and profiles). You can decide which files you’ve uploaded to SlideShare to feature on your profile. The cover photo of the slide is embedded in the Summary section of your profile, and when clicked, takes the user directly to the full presentation on SlideShare. Related Posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JANUARY 20, 2015

.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Followers: 35.8k. Followers: 5.5k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MARCH 12, 2015

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Why LinkedIn Again?

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

NOVEMBER 12, 2019

SaaS firms should have no problem with this, as they are often built from the ground up with different user profiles in mind. Just carry those user profiles from coding and product development over into your marketing. Negative personas are simply customer profiles of people you don’t want. Ask questions about who they are.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Lists: When information can be easily presented in a series of data points, or steps to explain a process, Google will use lists in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JANUARY 7, 2013

User-based link building includes the websites, social media profiles, and web assets that that individual manages, is associated with, and contributes to, as well as demographic, professional, and industry (or client)-specific information. Own / run social media profiles, individually and as part of an organization.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

MARCH 20, 2018

Are they given enough information? Can they access the information quickly? Here’s what the search results show: This is a very informational query and if you want to be here, you need to make sure that you are giving users that informational content. This includes but is not limited to: Adding a profile.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

DECEMBER 7, 2017

This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you. Because Facebook is one of the most popular internet sites in the world, Google and other search engines regularly rank their pages and profiles higher than other sites. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. But, don’t wait for a high-profile client to develop a case study. You can tell a much richer story with quotes vs. just copy.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 2, 2016

How many social media profiles do they manage, how often do they post, and what type of posts do they execute? Social media profiles and communities managed. While you could argue that inbound links are also a sign of brand engagement, we recommend the review of competitive link profiles based on their significance for SEO.

SEO 120

SEO Content Marketing Planning Work Management 120