Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

SalesIntel

SEPTEMBER 14, 2023

online and in-person events) Check out the Buyer Intent Data Guide Ebook → SalesIntel’s PredictiveIntent Uses Marketing: Marketing teams can build and scale ABM campaigns, spending less time searching for new, high-quality, target accounts and focusing on best-fit targets. We’re probably now around eight or nine.”

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Heinz Marketing

JULY 9, 2021

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool.

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Metadata.io G2 + Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. This allows the effective delivery of personalization at scale.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is the essential ingredient to reaching your best leads first.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

TrustRadius Marketing

OCTOBER 3, 2022

Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Because downstream intent data is essentially first-party data made available mostly from review platforms, it contains direct and actionable buyer intent.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

NetLine

MARCH 7, 2022

To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

MAY 19, 2022

and incorporate unique criteria, such as predictive behaviors and technology installs, to identify your hottest buyers. Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Inbox Insight

DECEMBER 21, 2023

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Content4Demand

SEPTEMBER 8, 2021

That’s where Customer Data Platforms (CDPs) come in, to help manage all the “big data” that’s generated so we can get a clearer picture of our in-market buyers and serve them with a great experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

TrustRadius Marketing

OCTOBER 3, 2022

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Find new deals.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. Intent data can come from first-, second- or third-party sources, and there can be additional differences between these sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

PureB2B

MAY 20, 2022

Suffice it to say, when used correctly, intent data enables you to uplevel your sales and marketing efforts by improving the timing, accuracy, and delivery of the messages you send to your prospects, allowing you to generate leads from targeted, in-market buyers. But that’s not all you can do with it.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

B2B Marketing Directions

AUGUST 27, 2017

The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Intent data - particularly third-party intent data - can be valuable for some types of B2B companies, but it can be almost useless for others. Here's why.

Demand 40

Demand Work Management Features Marketing Management 40

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. There are digital asset and content management tools on the market that can help. Audit your existing content library against buyer-intent themes and needs to identify gaps. Look no further!

B2B Sales 52

B2B Sales Intent Digital Asset Management B2B Marketing 52

Aberdeen

FEBRUARY 15, 2019

This move will enable customers of LinkedIn Sales Navigator and G2 Crowd to combine LinkedIn’s sales intelligence solution with G2 Crowd’s buyer intent data to better connect their Sales organizations with the in-market buyers on G2 Crowd’s business marketplace. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

TrustRadius Marketing

SEPTEMBER 29, 2022

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

NOVEMBER 3, 2015

Predictive intelligence is giving B2B companies better visibility into their buyers. Within in their own ecosystem, companies can mine their own databases to uncover in-market buyers and route those leads directly to sales bypassing their traditional lead qualification process.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Save Time & Save Money Spray and pray can go away.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Aberdeen

JANUARY 22, 2019

As it turns out, the right kind of buyer intent data can help you with that as well. That is, when you know what buyers are reading down to the URL they visited, you can see, at a granular level, the types of information that buyers are seeking out. Intent data has myriad applications.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JANUARY 5, 2023

Content – understand where your prospect is in the buyer journey to identify the right content to serve at the right time, in the right formats, and across the right channels that will engage and intercept your in-market buyers while keeping you front of mind. Align Sales and Marketing teams. Never stop testing!

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

SalesIntel

APRIL 11, 2024

SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Lead Scoring and Prioritization: You can rank leads based on various characteristics, such as business size, revenue potential, engagement level, buyer intent signals, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Lead Scoring and Prioritization: You can rank leads based on various characteristics, such as business size, revenue potential, engagement level, buyer intent signals, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Lead Ranking Marketing AI Marketing Automation Services 48

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

JULY 27, 2020

Utilizing the full marketing funnel is often ignored and rarely mastered, so being one of the few to do this efficiently will help you get ahead of your competitors. Target and engage the right B2B buyers through content syndication. The post 4 Reasons to Make Top-of-Funnel Marketing Your Focus appeared first on PureB2B.

Top of Funnel 68

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 68

PureB2B

JULY 27, 2020

Utilizing the full marketing funnel is often ignored and rarely mastered, so being one of the few to do this efficiently will help you get ahead of your competitors. Target and engage the right B2B buyers through content syndication. The post 4 Reasons to Make Top-of-Funnel Marketing Your Focus appeared first on DemandScience.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Aberdeen

JULY 5, 2018

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1).

Marketing AI 40

Marketing AI Optimization Bombora Buyer Intent 40