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Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1

Strategic-IC

Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP). And, so we obviously ask people that, well, let's build your ideal customer profile, who is your ideal customer?

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10 Tough Questions to Evaluate Your Target Account List

The Point

Is the account in my Ideal Customer Profile (ICP) or is it just on my “wish list”? Going after high-profile accounts can too easily be an exercise in vanity (the logos you want to see on your Website) or wild ambition. Accounts most likely to engage, and convert, are those that meet clear ICP criteria.

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New ways to identify B2B buying group members

Martech

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web. Remarkable.

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The Ultimate Guide to LinkedIn Sales Navigator

Oktopost

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers. Outbound success also depends on identifying high-intent accounts, building personalized messaging, and optimizing targeting. What is Outbound Lead Generation? What is an Outbound Lead?