Heinz Marketing

FEBRUARY 28, 2025

By Sarah Threet , Marketing Consultant with Heinz Marketing B2B marketers often struggle with defining an Ideal Customer Profile (ICP) that is precise enough to drive meaningful engagement and revenue. So, how can B2B marketers refine their ICP to focus on the highest-value opportunities? Why this happens?

Ideal Customer Profiles 60

Ideal Customer Profiles Advertising Benchmark Lead Scoring Lead Ranking 60

Zoominfo

APRIL 21, 2021

Create Ideal Customer Profiles (ICPs). Once you’ve determined key pain points and general knowledge about the healthcare industry, you can start to build out your ideal customer profiles , or ICPs. This is just one example of what makes up an ICP.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. Layoffs : Layoffs at a company in your ICP/Account List.

Zoominfo 130

Zoominfo Ideal Customer Profiles Lead Ranking Intent Signal 130

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. This is where ZoomInfo and our customers truly excel. Those days are gone but the best teams still find ways to win consistently, no matter the odds.

Intent 130

Intent Zoominfo Intent Signal Ideal Customer Profiles 130

Zoominfo

JANUARY 16, 2025

ZoomInfos new Guided Intent dashboard, for example, uses advanced AI to analyze CRM data and accurately identify which intent topics are most closely correlated with qualified opportunities. By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Valasys

MARCH 21, 2025

One of the best ways to really align everyone is through scoring based on ICPs (Ideal Customer Profile) using artificial intelligence. Let’s learn Top 7 Ways AI-Driven ICP Scoring Enhances B2B Sales and Marketing Alignment. AI-driven ICP scoring ensures that ABM strategies are backed by real-time insights.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Lead Ranking Lead Scoring 52

Zoominfo

NOVEMBER 18, 2024

Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior. Its integrations and easy-to-use features make it an ideal choice for businesses focused on customer experience and growth. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Only B2B

MAY 28, 2025

Ads, webinars, and gated content attract a large number of leads, but most dont match the ideal customer profile. Then, intent signals help you identify which of those accounts are actively researching. They define the ICP, select accounts, and plan engagement strategies. ABM changes that. Leads go cold.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

Martech

JULY 25, 2024

Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services). Target key buyers by role or title within that account, even if you don’t know who they are by name.

Demand 132

Demand Account Based Marketing Ideal Customer Profiles B2B 132

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Bottom line? So, how can GTM leaders leverage this dynamic data ecosystem in their work?

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Zoominfo

NOVEMBER 1, 2024

Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. billion digital profiles, utilizing AI and machine learning to transform this data into actionable insights.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Single Grain

DECEMBER 12, 2024

The sales process is much easier when you target the highest-value clients. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. Ideal Customer Profile (ICP) Source: GTMnow Using ICPs is one of the best ABM best practices.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Single Grain

APRIL 28, 2025

Key Takeaways Intent data reveals which accounts are actively researching solutions like yours, allowing you to prioritize prospects most likely to convert. Combining first-party and third-party intent signals creates a comprehensive view of account behavior and buying readiness. Customer support interactions.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Orange Owl Blog

JANUARY 25, 2025

B2B Marketing 8 Strategies for Increasing B2B Lead Conversion Rates Vivek Goel January 25, 2025 Share : Table of Contents Introduction Converting leads into paying customers is the ultimate goal for B2B businesses, yet its a task often fraught with challenges. Converting leads into paying customers is crucial for B2B businesses.

Conversion Rate 52

Conversion Rate Ideal Customer Profiles Lead Ranking Lead Scoring 52

Only B2B

JANUARY 22, 2025

Understanding Your Customer Avatar/Buyer Persona: Identify your existing customers. Setting Customer Criteria: Do they need your product? Are you clear about who your ideal customer is? Define Your Ideal Customer Profile (ICP) You will only hit the target right and accurately only if you know the target.

Sales Qualified Leads 71

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 71

Zoominfo

FEBRUARY 12, 2025

If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost. Pre-Event Strategy: Booking the Right Meetings with Your ICP The work begins long before the event itself. Find Your ICP in Advance You cant meet everyone, so why try?

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Only B2B

APRIL 16, 2025

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder than ever. Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Whats Working in B2B Customer Acquisition Right Now?

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Zoominfo

APRIL 17, 2025

Key Features: Deep search filters to identify high-value leads Real-time lead and account updates from LinkedIn activity InMail for direct outreach beyond existing connections CRM integration for synced prospecting workflows Custom lead and account list management Learn More about LinkedIn Seamless.AI Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

APRIL 21, 2021

Create Ideal Customer Profiles (ICPs) Once you’ve determined key pain points and general knowledge about the healthcare industry, you can start to build out your ideal customer profiles , or ICPs. ICPs represent best-fit customers based on firmographic, technographic, and behavioral attributes.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel Paid Search Agency Lead Scoring 130

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. Businesses can now move from guesswork to data-backed decisions, enabling more effective customer acquisition and improved ROI.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

Orange Owl Blog

DECEMBER 9, 2024

B2B Marketing 8 Strategies for Increasing B2B Lead Conversion Rates Vivek Goel December 9, 2024 Share : Table of Contents Introduction Converting leads into paying customers is the ultimate goal for B2B businesses, yet its a task often fraught with challenges. Converting leads into paying customers is crucial for B2B businesses.

Conversion Rate 52

Conversion Rate Ideal Customer Profiles Lead Ranking Lead Scoring 52

DiscoverOrg

OCTOBER 19, 2017

In fact, prior to joining Terminus, he was VP of Marketing at VersionOne – a client who used DiscoverOrg to find and engage their target accounts. Fit refers to accounts that fit the Ideal Customer Profile (ICP) of who your company is trying to market and sell to. Intent data. Small world!).

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Zoominfo

MAY 31, 2023

Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey. That starts with going after the right accounts that match your ideal customer profile (ICP). Bottom line: intent data is gold.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Single Grain

APRIL 10, 2025

Organizations with a strong ICP achieve 68% higher account win rates than those with poorly defined targeting. Why LinkedIn Excels for Account-Based Targeting LinkedIn’s targeting capabilities are uniquely suited for ABM for several reasons: Professional identity verification : Users maintain accurate professional profiles.

Ideal Customer Profiles 52

Ideal Customer Profiles Demand Generation Marketing Automation Services Linkedin 52

Lead Forensics

JUNE 3, 2025

The best lead generation descriptions define it as a process of attracting prospects, holding their interest and then capturing details so you can convert them to clients later. The goal of B2B lead generation is to build a list of leads that you can nurture until theyre ready to become a customer. What Are The Main Types of B2B Leads?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Paid Content 52

SalesIntel

MAY 14, 2025

Finding the right customers isnt just about casting a wide net and hoping for the best. The key to sustainable growth is targeting the right customers who not only need your product but are also ready to buy. The key to sustainable growth is targeting the right customers who not only need your product but are also ready to buy.

Ideal Customer Profiles 40

Ideal Customer Profiles Effectiveness Account Based Marketing Marketing & Strategy 40

Only B2B

FEBRUARY 26, 2025

It: Doesnt show real-time intent just because someone downloads a whitepaper doesnt mean theyre ready to buy. Focuses on fit, not action a lead that matches your ICP is useless if they arent searching for a solution. Ignores competitor research if a lead is comparing options on G2 or Capterra, thats a major buying signal.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

The ABM Agency

JUNE 18, 2025

Reading Time: 11 minutes Unlocking True Partnership: A Deep Dive into 1:1 Account-Based Marketing (ABM) Introduction: 1:1 ABM = Relationships When it comes to making a real impact with your most important clients, think of 1:1 Account-Based Marketing – sometimes called Strategic ABM – as the gold standard in tailored engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Marketing Budget 52

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. Is First-Party Data Enough?

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Inbox Insight

APRIL 14, 2025

Rather than relying on intuition or past patterns alone, intent data allows you to make decisions based on actual market interest signals. “In a lead gen process, you really have the ability to dig into who the best accounts are within your ideal customer profile.” Does it match a problem area or topic?

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Zoominfo

FEBRUARY 24, 2025

Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Allocation Marketing Automation Services 130

SalesIntel

MAY 8, 2025

This blog explores why keeping your ABM data fresh is non-negotiable and how automated enrichment ensures your Ideal Customer Profile (ICP) stays razor-sharp, actionable, and relevant. Sales teams waste time chasing ghosts, reaching out to companies that no longer fit your ICP. Your ICP isnt set in stone.

Ideal Customer Profiles 40

Ideal Customer Profiles ABM Account Based Marketing Automation 40

Martech

APRIL 1, 2025

Data B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. Clay lets us build contact records from various data providers, develop lead-scoring models, gather intent signals and integrate the data into our prospecting workflows.

Ideal Customer Profiles 80

Ideal Customer Profiles B2B Marketing Optimization Marketing Analytics Tools 80

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? value to our customers? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below…. ZoomInfo is Launching Streaming Intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

MAY 5, 2021

Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246