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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

To start, we’re going to assume your website has a robust mobile version. Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. Disclosure: I work at HubSpot as their VP of platform ecosystem.)

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The Potential Impact of Gen Z on SEO

Moz

These filters allow them to quickly process the tremendous amounts of information they encounter each day to hone in on what they actually care about, uniquely preparing them to glaze over advertising attempts (as they’ve been conditioned to do basically since birth). Zoomers working as SEOs.

SEO 73
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Seven Ways to Increase Your Brand Influence

Webbiquity

Image credit: HubSpot. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Create On-Site SEO Content. Order the product on their home laptop.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?