Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. sherpab2b09 [link].

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Lead Scoring Lead Ranking Webcast Lead Gen 100

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

MAY 23, 2014

So without any further ado, here''s the first question, which came from a colleague''s old college friend doing marketing for a company in Milwaukee. Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!).

Hubspot 28

Hubspot Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

JANUARY 15, 2013

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Because we weren't looking to use that video directly to get new leads.

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Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

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Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

JANUARY 9, 2012

That doesn't mean you shouldn't keep the original piece up on your site for all to see; it just means you can reformat the content in that piece into a downloadable offer to feed your lead gen machine. Let's use HubSpot as an example. Re-Market It. Connect with HubSpot : Optimize and Test. But could it do better?

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Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. 2) Add opt-in checkboxes your landing pages.

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Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. A landing page !

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RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 21, 2010

If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Create separate landing pages optimized for specific locations and communities. Claim profile pages on 'place' sites like Google Places, etc.

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Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Landing pages? Many companies make the mistake of only using one or two channels to market to their leads. "The Think of each social post as an advertisement for the core piece of lead gen content.".

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. So where do leads come from?

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Hubspot

JULY 9, 2012

So it's no surprise -- albeit unfortunate -- that consistency wavers for many marketers who are drowning in a sea of other tasks that make them take their eye off the prize. And it's particularly unfortunate for inbound marketers , because inbound marketing works best when it's pursued over a long period of time with unwavering dedication.

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Hubspot

AUGUST 21, 2013

All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads.

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Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

NOVEMBER 8, 2011

All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.).

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Hubspot

APRIL 9, 2012

Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. If you're a HubSpot customer, you can use the Keywords Tool to see how you're performing. Create 1 offer.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 11, 2016

Download our complete guide to lead generation here for even more lead gen tips. Within the larger inbound marketing methodology , lead generation falls in the second stage. It occurs after you've attracted an audience and are ready to actually convert those visitors into leads for your sales team.

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Hubspot

NOVEMBER 2, 2011

We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Have more time for better lead gen? Follow these tips.

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Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Lesson 2: Building Landing Pages. Lesson 3: Optimizing Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

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Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

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Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

SEPTEMBER 12, 2011

On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Marketing your ebook.

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Hubspot

AUGUST 30, 2011

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Outbound Marketing. Landing Pages & Lead Generation.

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Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

JANUARY 3, 2012

And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Creating that awesome offer and its optimized landing page is all well and good, but if you don't give your offer any more visibility than that, you're going to be hurtin' for leads.

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Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

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Social Media Sales Qualified Leads Generation Media 28

SnapApp

APRIL 4, 2018

And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Square 2 Marketing | CEO, Chief Revenue Scientist. . . Landing Page Performance (views and conversions). Marketing Qualified Leads Conversions. Mike Lieberman. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. 6) Use case studies on relevant landing pages.

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Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject. Connect with HubSpot :

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Facebook Effectiveness Business Ad Frequency 28

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 1) Create an offer. 7) Give them a game.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Optinmonster

APRIL 27, 2023

A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. Then the business can send email marketing campaigns over time to nurture leads. Learn how to create a lead capture form with our full tutorial.

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Educational Courses Are Lead Gen Machines. HubSpot was clearly onto something.

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Lead Ranking Promotion Trends Top of Funnel 199

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. HubSpot was clearly onto something.

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Course Lead Generation Leads Lead 136

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. A top notch marketing content creator. With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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