Marketing Insider Group

MAY 30, 2023

By setting measurable and achievable goals, your small businesses can better understand what you need to do to be successful and how you can measure your progress along the way. Decide how your marketing efforts will align with the broader business aims outlined above. Set specific marketing goals. Make sure your goals are measurable.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What are the potential benefits, and how will they be measured?

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: With no further ado, here’s the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content. Make a video.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns.

Social Media 320

Social Media Organization Media B2B 320

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Most companies are increasing hiring due to AI, emphasizing AI skills. But what are the specific ways that GTM professionals are using AI? AI makes an impact. Built-in is better.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

APRIL 17, 2024

6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Outgrow

APRIL 29, 2024

The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? Social proof is one of the best ways to do this. Social proof is one of the best ways to do this. What is Social Proof?

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

NOVEMBER 15, 2023

For instance, Amazon Prime Big Deal Days drove sales in October. How are holiday shoppers processing this change in the calendar? And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing.

Act-On 112

Act-On Trends Paid Search Agency eCommerce 112

Optinmonster

APRIL 12, 2024

Because we understand just how valuable case studies are in educating customers and increasing conversions. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. It’s a real account that helps other potential customers see how they might benefit in a similar way.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Optinmonster

JANUARY 29, 2024

How To Measure ROI of Content Marketing What Are Content Marketing Metrics? Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. This is how you’re going to figure out exactly how much your content marketing is earning you.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Oktopost

SEPTEMBER 22, 2022

With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Hot topics of this episode include: How to leverage social data for better engagement. Catch all episodes here. Episode Summary.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Oktopost

APRIL 9, 2024

Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) How has it been for you? Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 124

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 124

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. And not just respond.

Social Media 124

Social Media Personalization Media Work Management 124

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. How has AI impacted the market? Let’s look at these steps in detail.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Trade Press Services

FEBRUARY 26, 2024

In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104