Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 305

PR SEO Lead Scoring Lead Ranking 305

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Vision Edge Marketing

APRIL 5, 2022

Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose?

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Can you explain it in a tangible and relatable way? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

ClickZ

JULY 24, 2023

While some individuals may still feel uneasy about speaking out loud to their voice assistants in public settings, overall, this hesitation is gradually being overcome. Surprisingly, we are witnessing a decline in concerns related to privacy and trust in using voice technology.

Privacy 98

Privacy Mobile Marketing Thought Leadership User-Generated Content 98

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s explore how a unified content strategy can transform your business in each department. Let’s see how content can unlock the potential across your entire company. Content transcends marketing. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Martech

JUNE 26, 2023

People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers.

Event Marketing 105

Event Marketing Paid Search Agency Marketing Management Storytelling 105

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Launch Marketing

OCTOBER 27, 2021

Visual elements are the first impressions for prospects that engage with your brand online. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. CTA: Ensure your designs are aligned with your brand identity.

Design 118

Design Paid Search Agency Effectiveness Tips 118

KoMarketing Associates

AUGUST 26, 2020

It is how you should be doing Linkedin video marketing. It’s no secret that video works, or that social media is one of the best places to use it. But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Is it maybe… perhaps… because you’d just rather not appear on screen? If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. How Does the Network Effect Work? What is the Network Effect? A classic example of the network effect is the internet.

Social Media 98

Social Media Effectiveness Media Work Management 98

Brandpoint

MAY 9, 2019

Throughout the evening, 38 awards in total were presented to PR companies such as: Carmichael Lynch Relate, winning several awards for their work on projects such as Red Baron Solves Summer Mealtime Chaos. Award categories included Community Relations, Content Marketing , Influencer Outreach and Social Media Promotion.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Start with Your Employee Activation Goals.

Effectiveness 226

Effectiveness Peer-to-peer Guidelines Thought Leadership 226

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? There are no definitive answers to either of these questions because we are not yet sure where this is all going and how much AI will change our lives overall. They don’t know yet how to monetize AI-generated answers. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. With a growing market of sophisticated customers, understanding how to market to them is critical to the success of your facilities services business. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Launch Marketing

OCTOBER 27, 2021

Visual elements are the first impressions for prospects that engage with your brand online. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. Ensure your designs are aligned with your brand identity.

Design 90

Design Paid Search Agency Effectiveness Companies 90

Navigate the Channel

SEPTEMBER 13, 2021

How do you do this? Here are a few tips on how to become a thought leader in the building materials industry. Consider their point of view and how they feel about your industry as a whole. Brainstorm where they’re at in their growth journey and how you can help them achieve their goals. Step Two: Identify a Pain Point.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Walker Sands

MARCH 22, 2022

These elevations will further strengthen and support our PR, Creative and Client Services teams, enabling them to continue to deliver award-winning work to some of the world’s top B2B tech brands. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. Improving employee engagement can increase productivity and make it easier to attract high-quality candidates to vacant positions.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. How to Build Customer Loyalty Offering high-quality products is no longer enough. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Hubspot

APRIL 2, 2021

If you've been to a store recently, you've likely seen how far beyond women's yoga-clothing Lululemon has grown. Here, we'll explore what diversification marketing is, and how it pertains to your marketing strategy. Here, we'll explore what diversification marketing is, and how it pertains to your marketing strategy.

Budget Programs 94

Budget Programs Paid Search Agency Outgrow Segmentation 94

EveryoneSocial

JANUARY 18, 2021

The below employee engagement strategies really work, so let’s dive in and learn more about how you can use them to help your business thrive. Implementing an employee survey or questionnaire is often the first step to uncovering how employees really feel about the employee experience. Get real employee feedback.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Contently

SEPTEMBER 21, 2023

The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. Authority: Establish your brand or website as a go-to source for specific topics or industries. Share personal anecdotes, use relatable examples, and frame information in a manner that echoes human experiences.

Marketing AI 78

Marketing AI SEO Lead Ranking Burn Rate 78

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. The month-long tournament will conclude on August 20th, with the final match played in Sydney. Thirty-two nations will compete over 64 matches.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. The month-long tournament will conclude on August 20th, with the final match played in Sydney. Thirty-two nations will compete over 64 matches.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

The Marketing Blender

DECEMBER 5, 2022

The goal of social media management is to create a positive brand image and build relationships with customers and prospects. Related Content: Which social media platforms drive those most sales? Related Content: The benefits of social media marketing. What is Social Media Management? Why Is Social Media Management Important?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Advertising Agencies 52

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. B2B Video Marketing on LinkedIn: How to Get Started. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Trade Press Services

SEPTEMBER 18, 2023

Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sharpspring

APRIL 27, 2021

Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Using influencers to market a product, service or brand can increase your reach and boost your recognition — and ultimately your sales.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

BenchmarkONE

MAY 10, 2022

Brand awareness. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand. What is Brand Awareness?

Top of Funnel 52

Top of Funnel Brand Identity Branding Word of Mouth 52

EveryoneSocial

FEBRUARY 8, 2022

Let’s take a look at exactly why employee morale is so important, as well as how you can measure it and steps you can take to improve it at your organization. Let’s take a look at exactly why employee morale is so important, as well as how you can measure it and steps you can take to improve it at your organization.

Work Management 52

Work Management Marketing Management Opinions Customer Satisfaction 52

The Effective Marketer

APRIL 4, 2013

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 20% year-over-year increase in media mentions (v 2.7%

PR 100

PR Advertising Agencies Content Marketing Public Relations 100