KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Connect with Mike on Google+ and LinkedIn. These guys are legit!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 16, 2014

Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. Google notes the best titles are clear and concise. Integrate sharing within the body: As we mentioned above, it’s important to make key stats or quotes “pop” by using bold text or lists.

Promotion 120

Promotion Practices B2B Best Practices 120

Biznology

DECEMBER 2, 2013

For these categories, we pulled one very interesting stat: average SEM advertising spend. What do you think are the implications for search marketers in these different retail verticals? The data was from July 2013, the most recent month of data in our system.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

For these categories, we pulled one very interesting stat: average SEM advertising spend. What do you think are the implications for search marketers in these different retail verticals? The data was from July 2013, the most recent month of data in our system.

Spending 80

Spending SEM Advertising Agencies Verticals 80

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

OCTOBER 6, 2015

Which Social Media Channels Do B2B Marketers Use Most? 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

JULY 18, 2019

It's important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you're improving your online visibility and domain authority. Google's algorithm updates don't affect PPC. In 2018, Google reported that they had updated their algorithm 3,234 times !

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

BenchmarkONE

SEPTEMBER 13, 2018

Now, whether you’re launching a product, preparing an ad campaign, exploring new markets for your service, or collecting feedback on one of your offerings, here are nine tools to strengthen your market research process. #1: 1: Google Surveys. 9: AYTM (Ask Your Target Market). 6: SEMrush. Image courtesy of AYTM. #9:

Paid Content 71

Paid Content Research Enterprise Management Tools 71

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Marketing Insider Group

FEBRUARY 13, 2020

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. Google My Business. Google Ads.

Paid Content 332

Paid Content Google B2B Marketing Mobile Advertising 332

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy.

Studies 60

Studies SEM Case Studies Adwords 60

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

KoMarketing Associates

MARCH 7, 2013

Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). As one of the first 500 employees at Google, Frederick is truly a PPC pioneer. He spent 10 years at Google building AdWords and was the company’s first AdWords evangelist. Plus, paid ads are said to raise brand awareness by 80% !

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Choozle

FEBRUARY 1, 2019

We’ve included a cost-benefit analysis and some pretty convincing stats in the full programmatic guide.). Knowledge of tools like Facebook and Google AdWords is a plus. Good marketing of any kind, traditional or digital, has a target audience, a solid idea of goals and objectives, and so forth. Search engine marketing.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO?

SEO 93

SEO Lead Scoring Lead Ranking Mobile Marketing 93

KoMarketing Associates

FEBRUARY 14, 2013

Lesson for content marketers. If there’s one thing the above stats can teach us, it’s that it pays to know your audience. Just as card and candy companies understand that Valentine’s Day appeals to women, content marketers should have a working knowledge of what appeals to their target audience. Surprising statistics?

Content Marketing 120

Content Marketing Planning Content Paid Search Agency 120

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Outgrow

MAY 23, 2022

And so, you had to call it something marketing, you can’t call it custom publisher or custom media. So, I said, okay, let’s call it content marketing, just like search engine marketing, just like social media marketing. We had our first event, content marketing world in 2011. You better.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Directive Agency

APRIL 19, 2017

B2B sites are, as a whole, publishing content more frequently every year to keep up with Google’s changes. But Google isn’t the one putting money in your pockets. Being satisfied with impressing Google isn’t enough. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Online Marketing Institute

DECEMBER 23, 2010

Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

APRIL 14, 2023

You can track traffic volume using tools like Google Analytics and Google Search Console. Get My Free Enterprise SEO Plan 6) Page Speed, Core Web Vitals and Mobile Usability Google and other search engines count website speed as a crucial ranking factor mobile searches.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

FEBRUARY 19, 2020

SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.” ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Not convinced yet?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). And even those who did, the content was not compelling enough to make him feel like the pain points were adequately addressed.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Biznology

JUNE 24, 2013

I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business. If you make your video longer, that stat goes down.” Image via CrunchBase.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

EMagine B2B Blog

JUNE 4, 2015

If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected.

Google 40

Google SERP Marketing Websites Stats 40

Single Grain

MAY 9, 2023

Dive Deeper: Just the Stats: Why Should You Leverage Video Marketing 6) Builds Credibility Creating a video advertising campaign is an effective way to build trust and credibility. That’s because Google owns YouTube, so it often prioritizes content from this platform in search results. This leads us to our next point.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Marketing Insider Group

OCTOBER 1, 2014

LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Some other interesting stats from the report: 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 100

Content Marketing Planning Peer-to-peer Budget Programs 100

Webbiquity

JANUARY 9, 2012

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Examples: 5 Fresh B2B Marketing Stats & What They Mean to You.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120