Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Your roadmap is your compass for reaching your destination, and at my agency, we take a strategy-first approach.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. This is where lead nurturing solutions comes into play, serving as the essential strategy that facilitates engagement and customer conversion.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. 6 Types of Marketing Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. He wants to improve marketing for his local food cart, and entered our funnel through a Google search for “how to do email marketing”. Tyson is a small business owner.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. A brand new blog post has no authority when Google first indexes it.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? B2B marketers now have to copy this strategy from B2C marketers. Because customers are the primary focus of lead generating tactics, you must first identify your target audience before developing methods. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Only B2B

JANUARY 9, 2023

You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. As you prepare this event, work with the sales team to identify the most important prospects. This can also be an indication that your marketing strategies are getting old.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. The Value of SEO in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. The more pitfalls you can avoid as you plan a B2B demand strategy, the better. Even Google will return pages about lead generation for certain demand generation keywords.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Convince & Convert

MAY 19, 2016

Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. If you do not have an accurate gauge on your velocity, the rate at which a customer or prospect moves through your sales funnel, you are losing money. Every CMO should measure funnel velocity as a KPI.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Marketing Insider Group

JULY 16, 2020

Not scoring your leads, however, can severely cut into profit margins and slow down the sales cycle if marketing and sales teams focus on engaging and converting leads that are irrelevant or uninterested. Align your scoring and marketing strategies. Close sales-marketing alignment with a focus on conversions.

Lead Ranking 267

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 267

Velocity Partners

JUNE 7, 2024

As it is, paid channels have strangled off organic reach and proven themselves to be one of the least efficient GTM channels (and efficiency only gets harder to find when you over rely on paid media — Google seems to be on an inexorable vector towards ever higher prices for every search term). And their audience of sales leaders eats it up.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Tiecas

MAY 17, 2024

This forms the basis of your website’s messaging and content strategy. Webinars are great for explaining complex concepts to a captive audience. Provide ROI calculators to help your audience make more informed decisions. Create high-quality content that educates, informs, and engages your audience.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Marketing Interactions

SEPTEMBER 14, 2021

An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. Campaigns may be the worst offender of leaps of faith.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. Fastest sales cycles ?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Or maybe not). Click on one.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Hinge Marketing

JANUARY 9, 2020

Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. Like the Stratos campaign, co-branding with research is based on data and does not come across as a sales pitch. What is Co-branding?

Research 118

Research Co-Registration Brand Identity Branding 118

NetLine

DECEMBER 18, 2023

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DiscoverOrg

AUGUST 14, 2018

A bit further on, as part of your ABM strategy, you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

SmartBug Media

JUNE 17, 2020

Google has become an incredibly powerful tool that many of us use on a daily, if not hourly, basis. B2B sales can be complex—relying on everyone from selection committees and IT influencers, to decision makers in the finance department and the CEO. In many cases, the sales cycle for healthcare providers spans well over a year.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. Steps to building a personalized account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClearVoice

JANUARY 26, 2024

Can you immediately tie those into the core metrics of the business? For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DiscoverOrg

AUGUST 14, 2018

A bit further on, as part of your ABM strategy, you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Things like shortening the sales cycle matter, too.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Valasys

JANUARY 13, 2020

Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles. Optimized marketing strategies can be both a challenge as well as a simple task.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Convince & Convert

APRIL 15, 2015

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? They’re the ones selling.

Buyer Personas 152

Buyer Personas Paid Search Agency Webinar Metrics Sales Cycle 152