5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
JULY 13, 2011
To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. Max Bid: How much should I spend per click?
Get your CEO to say Y-E-S to SEO
NOVEMBER 23, 2010
It seems your CEO has heard that your #1 competitor ranks ahead of you on Google. If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). CEOs worry about the market share, the bottom line or share price.