Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Webbiquity

AUGUST 30, 2023

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more. Create a customer journey map A customer journey map is a visual representation of customer behavior when they interact with your brand.

Ideal Customer Profiles 258

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 258

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. versus using the RMNs first-party data to advertise to specific audience segments elsewhere online (including walled gardens), Luther says.

Trends 95

Trends Media Emarketing Funnel Advertising 95

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Here, you are inverting the conventional sales funnel.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 117

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 117

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Sprout Social

FEBRUARY 28, 2025

Its impact spans the entire business funnel, from customer engagement to strategic planning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands. This will provide valuable context for exploring the opportunities and challenges each platform presents.

Paid Content 80

Paid Content Social Media Statistics Media 80

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. It is up to you, the marketer, to determine which campaign carries the most weight. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Marketing Insider Group

APRIL 7, 2021

How can you stand out in markets like these – with global competition no less? Plus, content is scalable, flexible, and taps you into a specific market. Most B2Bs use content marketing to generate demand and leads, create brand awareness, and establish trust. Notice how all the most common goals sit at the top of the funnel?

Differentiation 278

Differentiation Top of Funnel B2B Thought Leadership Work Management 278

Choozle

DECEMBER 3, 2024

Gone are the days when the customer journey resembled a neatly organized funnel. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect meaningfully with consumers when the journey is dynamic, fluid, and scattered? Omnichannel advertising offers a solution.

Cost per Acquisition 52

Cost per Acquisition Top of Funnel Advertising Agencies Funnel Advertising 52

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Influencers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike other marketing channels, podcasts dont offer direct conversion metrics, and tracking their role in the buyer journey can be tricky. Dont forget to tag your guests to tap into their networks!)

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Scoring 71

ANNUITAS

MAY 21, 2020

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

Marketing Attribution 264

Marketing Attribution Planning Lead Ranking Top of Funnel 264

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

The ABM Agency

JUNE 24, 2025

This comprehensive discussion serves as both a wake-up call and a roadmap for marketers grappling with the disruption caused by AI-driven technologies like ChatGPT and Perplexity, as well as Google’s evolving competitive strategies. Moreover, Google’s competitive responses to AI platforms like ChatGPT are reshaping the SERP landscape.

Marketing AI 52

Marketing AI B2B Marketing Paid Search Agency SERP 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

PathFactory

SEPTEMBER 3, 2024

Engaging Your Enterprise Audience: A Guide to B2B Content Marketing The power of content marketing has never been more crucial in the ever-evolving business landscape. This guide will walk you through the essentials of B2B content marketing , from understanding its fundamentals to executing strategies that drive results.

Top of Funnel 52

Top of Funnel B2B Marketing Content Marketing B2B Thought Leadership 52

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. It is up to you, the marketer, to determine which campaign carries the most weight. .

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

SendX

AUGUST 10, 2020

For email marketers, it also means that much more competition for your reader’s attention. Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Include interactive features. Communicate effectively.

Design 195

Design Practices Best Practices Click Rate 195

Optinmonster

FEBRUARY 13, 2025

Big brands like Coca-Cola, Amazon, and Netflix use neuromarketing to optimize their advertising, product design, and customer experiences. Neuromarketing is the science of studying how peoples brains respond to marketing messages. Security: Insurance companies focus on peace of mind in their marketing.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98

SocialPilot

JANUARY 27, 2025

Heres the deal: Social media isnt just a playfield for memes and influencersits a powerful tool for B2B companies to showcase their expertise, share valuable content, and nurture prospects down the sales funnel. Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation?

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Cross-Selling 162

Cross-Selling Top of Funnel Lead Ranking Zoominfo 162

Lead Forensics

JUNE 20, 2025

Born from traditional advertising methods such as TV commercials or billboards, outbound lead generation has evolved over time and taken on digital forms. And despite the shift towards inbound marketing – and even demand generation – there’s still a very important place for outbound activities in B2B. What is Outbound Marketing?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 52

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Top of Funnel 52

Top of Funnel Paid Search Agency Advertising Agencies Ad Agencies 52

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? Let’s dive into what the data actually tells us about paid advertising in the era of AI search. It’s a valid concern.

Paid Content 52

Paid Content Paid Search Agency Cost per Acquisition Ads 52

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. Implementing targeted marketing strategies can enhance the precision of your campaigns.

Facebook 52

Facebook B2B Marketing Optimization Cost per Lead 52

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Marketing Insider Group

AUGUST 31, 2021

Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. However, your content marketing teams can use the data they generate to come up with a genius brand story. At the top of the sales funnel, a recent Deloitte study shows, “rational considerations…dominate.”.

Storytelling 278

Storytelling Case Studies Top of Funnel Paid Search Agency 278

CMSWire

JULY 8, 2025

Editorial Customer Feedback Is Useless Without Integration — Here’s What to Do Read now Editorial The Real Fix for Disjointed Customer Journeys Read now News Analysis Will Your Agents Buy in to the $50B Conversational AI Market? Strategy, CRM and Best Practices The Unsubscribe Experience Is Part of CX. Treat It That Way.

Marketing AI 60

Marketing AI Enterprise Management CMS Development Digital Asset Management 60

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. What is the Best Way to Present This Metric? Here are three essential metrics.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Launch Marketing

MAY 11, 2023

Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. Digital ads: Use digital advertising platforms (i.e.,

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118