These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

The following statistics present a snapshot of the current marketing automation landscape: 1. 10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester).

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? There are lots of statistics to prove the effectiveness of inbound marketing. Forrester Research) Tweet this!

Trending Sources

Ultimate Marketing Automation Statistics and More Marketing Automation News

Modern Marketing

The Ultimate Marketing Automation statistics overview. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). Forrester Research ). Forrester Research ). Forrester Research ).

No marketing tactic works well Forrester says, it’s all about strong content


Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. This statistic seems to tell us that either something is very wrong in the world of marketing, or we’re still missing an essential distribution channel.

The Statistics of Lead Nurturing for B2B


Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

10 Amazing Email Marketing Statistics for 2014

Marketing Action

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. The post 10 Amazing Email Marketing Statistics for 2014 appeared first on Marketing Action Blog - Act-On.

Vital statistics for every B2B marketer

Earnest about B2B

Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Got some vital statistics you’d like to share… please feel free to add to the list. Tags: B2B B2B Social Media B2B Statistics B2B marketing Buyer journey Uncategorized User journey Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research.

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts.

5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1

Modern Marketing

5 Statistics That Show it's Time for Marketers to Get Real. – Forrester. – Forrester.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Jeff Bullas shares some interesting social media statistics (e.g., The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

Content marketing’s $40 billion miss


Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”.

31 Scary B2B Marketing Statistics

Type A Communications

A majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research).

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy.

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2C 1

This is the week that was in B2B: It’s back in business

Earnest about B2B

Cool video statistics of the week. Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). B2B B2B marketing B2B Statistics Buyer psychology Content marketing content marketing Summer is well underway.

Buyers Don’t Care About Your Sales Funnel


Even worse, recent studies show that organizations are inexplicably duping themselves into believing they are maturing, when statistics show otherwise. I read an article recently that discussed how content can “help push your prospects through the sales funnel.”

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]


Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices. Mari Smith and BuzzSumo have put together the following helpful infographic on eight Facebook engagement statistics that every content marketer needs to know.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

Measure the impact of your overall marketing mix using sophisticated statistical models. The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months.

3 Steps for Gaining Executive Buy-In for Marketing Automation


B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). Once again, you’ll want to find examples that align with your business case and any statistics you plan to use to support that case.

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The Good, The Bad and The Ugly of eCommerce

Modern Marketing

The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly.

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

Modern Marketing

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue.

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How Personalization Is Changing Content Marketing


Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.

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Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Twitter Statistics. Facebook Statistics.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Forrester. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis.

Survey: Marketers Want More Video. What Else Is New?


Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from?

Why You Should Question Most Video Marketing Stats You See


At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8

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Social Media Audiences Are Great, But Email Audiences Are Better


The exact stats vary widely, but here’s what Forrester reported early last year. Once again, the statistics vary widely from industry to industry, and company to company. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1. This year I've been talking a lot about Nurturing.

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

A solid infographic will contain credible statistics that are sourced back to the research. There should be images and a follow-up blog post to complement the statistics, and various ways of visualizing the information including pie charts and bar graphs.

11 reasons SEO is a science; 14 reasons it’s an art


If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ). Photo credit: Wikipedia.

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Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind.

18 of the Best Content Marketing Strategy Guides of 2013


Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

Here are a few statistics that back this idea up: . 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”