PathFactory

MAY 24, 2024

After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event. Forrester CEO George Colony kicked off this year’s conference with largely generative AI focused opening remarks, calling it “the biggest technology change of our lifetimes.”

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Forrester Marketing AI Marketing Analytics Tools Process 52

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Gathering the Innovators and Thinkers The Forrester B2B Summit has always been a hub for cutting-edge technology and innovative processes.

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Forrester Marketing AI B2B Conference 69

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Click here to view more MarTech webinars. The post Webinar: If the customer is always right, your tech should be too appeared first on MarTech.

Webinar Metrics 102

Webinar Metrics Peer-to-peer Forrester Planning 102

Martech

JULY 13, 2022

This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing. Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moment-based marketing right.

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Webinar Metrics Advertising Agencies Forrester Curation 97

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session. What KPI(s) drove the decision to expand the partnership in constricting times.

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Webinar Metrics Forrester Case Study Case Studies 52

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 354

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 354

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Kapost

SEPTEMBER 12, 2017

Content is critical for B2B marketing success. The post Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? Webinar] appeared first on Kapost Content Marketing Blog. That’s nothing new. That’s also nothing.

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Forrester Webinar Metrics Planning Content Marketing 81

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Unifying go-to-market efforts yields significant benefits, primarily through data unification.

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Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Read on to discover our top five takeaways from the webinar. These are the very audiences with whom relationships are established.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

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Account Based Marketing ABM Webinar Metrics Marketing & Strategy 142

Influitive

AUGUST 23, 2021

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

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Forrester Thought Leadership Business Webinar Metrics 130

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. There Is No Revenue Intelligence Without Content Intelligence.

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Forrester Research B2B Content 59

Terminus

OCTOBER 27, 2023

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Sales and marketing teams need to separate from the old-school definition of simply counting leads.

Intent Data 29

Intent Data Intent Webinar Metrics Forrester 29

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Reusable marketing assets. You can start creating new marketing videos and demos with segments that are easy to excerpt. Well, of course.

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Forrester Personalization Trade Show Webinar Metrics 171

Forrester B2B

MARCH 20, 2023

Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.

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Webinar Metrics B2B Marketing Marketing Report B2B 52

Full Circle Insights

OCTOBER 4, 2023

The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? So many times, right?! Well we still haven’t fixed it.

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Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. webinar content is an easy way to increase engagement and drive demand. Produce event videos. .”

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Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Attending webinars or events. Signing up for your email list.

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Customer marketing will be critical in 2023. “It 2023 will be a year of enhancing the customer experience .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. More B2B marketers are adopting account-based marketing than ever before.

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Account Based Marketing ABM Webinar Metrics Effectiveness 107

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

Optimization 75

Optimization Forrester Webinar Metrics Business 75

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. Marketing operations that achieve better alignment with their counterparts in sales experience significant improvements in efficiency. This should be a joint effort between the sales and marketing teams. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Allocadia

MAY 25, 2021

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

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Planning Forrester Allocation Marketing Plans 52

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

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Account Based Marketing ABM Sales Management Webinar Metrics 52

LiveRamp

OCTOBER 31, 2018

LiveRamp recently invited Forrester analyst Michelle Beeson , who serves eBusiness and channel strategy professionals, to share her thoughts on what retailers can do differently this season to maximize their revenue opportunities from holiday shoppers. Forrester reports that in 2017, 51% of all U.S. It’s crunch time.

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Webinar Metrics Tips Forrester Touchpoints 40

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Martech

MAY 9, 2023

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. Click here to view more MarTech webinars. So where do we go from here?

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Forrester Webinar Metrics Marketing Report Marketing 92

Televerde

APRIL 30, 2020

As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

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Paid Content Advertising Agencies Demand Advertisements 52