Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. When it comes to moving past the obstacles of the near future, previous research suggests that data and analytics may become key to survival.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” recommended the authors behind the report.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. Intelligent Talent Recommendations uses machine learning to tap into our industry-leading talent network and serve automatic, personalized recommendations based on your content strategy.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Mereo

MARCH 28, 2024

In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem. In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey.

Research 41

Research Gartner Forrester Case Studies 41

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. In addition to being top rated by industry experts, Conductor is the number one rated enterprise platform by customers on Trustradius and G2. Get Support with Industry-Leading Services.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Time flies when you’re having fun.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. This was compared to just 80% of average performers, and 63% of underperformers. Marketers’ Continued Investment in CX.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

AUGUST 4, 2021

While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Crafting a marketing strategy around CX is not always easy, but previous research suggests that marketers are not pulling back on attempts to make it a top priority.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

AUGUST 24, 2021

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Although marketers are still struggling to utilize data and analytics, previous research indicates that they’ve been attempting to make strides in this area.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Shiva Corporation and Forrester Research. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

6sense

AUGUST 4, 2020

Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope that you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Vidyard

NOVEMBER 30, 2018

As their needs evolve, so too must the industries serving them. Banking and Financial Services Customer experience is important in every sector, but it’s often overlooked in traditional industries such as banking and financial services. Video is a great way to do that.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. Approximately 44% stated that they are making new tech investments, while 38% claimed that they are increasing their defined customer experience budget.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 The average score dropped in 10 industries and rose for only three. The hotel industry average was 74.5

Forrester 100

Forrester Verticals Business Case Studies 100

Marketing Insider Group

MAY 3, 2021

Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. The Future of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

KoMarketing Associates

NOVEMBER 18, 2014

We’ve been covering industry news (i.e., research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. Are there key skills they should focus upon? Read up on the topic, attend webinars and digital events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Seismic

SEPTEMBER 16, 2020

Seismic Recognized as a Leader in the Latest Sales Enablement Industry Report by Leading Independent Research Firm. The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. Doug Winter, CEO and Cofounder, Seismic. We’re excited.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Forrester 69

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69