Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. But you don’t have to take their word for it.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. This will help SDRs avoid wasting time chasing unqualified accounts.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). Hubspot , 2021). Hubspot , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hubspot

AUGUST 20, 2019

Social Media Marketing Statistics/Data 2019. Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. Twitter Statistics. Instagram Statistics. LinkedIn Statistics. YouTube Statistics. Forrester ). billion users worldwide.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Forrester ) Millennials aren’t the interns anymore. Content Marketing ROI Statistics Is content marketing still worth it?

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And that statistic tends to grow as virtual assistants become popular. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., Know which channels work for you. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

EveryoneSocial

JUNE 10, 2020

Apple T-Mobile Coca-Cola HubSpot Drift. Forrester ) Twitter has more than 330 million monthly active users. Additionally, we know from the statistics above that people turn to social media to research and learn about products, services, and other brands. You probably already had a few in mind as you started reading this post.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

AUGUST 28, 2014

Check out the SlideShare and statistics below to learn more. Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: Forrester Research ). Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. On the flip side, only 8% are opened. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. Here’s a simple one from HubSpot : . . What you might not know is that an ROI calculator can actually boost your sales in three ways. Plaid jacket?

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Hubspot

DECEMBER 13, 2013

With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others).

Stats 28

Stats Forrester Budget Programs Inbound Marketing 28

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: HubSpot ) Tweet This Stat. Source: HubSpot ) Tweet This Stat. Were you surprised by any of these statistics?

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

ConvertKit

MARCH 25, 2020

That's a staggering statistic. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Content trend data from Hubspot also shows 62% of respondents pay close attention to video content , versus only 27% for blog articles. Image via Hubspot. What are video landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Connect with HubSpot : Learn how to implement a comprehensive internet marketing strategy, step by step.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Hubspot

OCTOBER 10, 2017

This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. Sales Statistics [2017]. Use an email scheduling tool -- like the one in HubSpot Sales -- to send your message at the perfect time.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Take a look at the data and the numbers. Maybe you can use some of these in your next budget meeting.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Hubspot Hubspot is an inbound marketing tool that will make your online marketing journey easier and more fun. This could be a depressing statistic for so many of you.

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” 2. .” billion by the end of this year. It’s only ever a thumb’s press away.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

APRIL 29, 2010

simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Connect with HubSpot : Yet most real estate blogs. is women over 55.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Hubspot

MARCH 25, 2014

But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. “It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Hubspot

JUNE 29, 2012

21 Internet Marketing Statistics That May Surprise You. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. Take a gander! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The article cites one of our favorite statistics in its intro -- that leads generated through social media and content cost half as much as leads acquired from outbound marketing.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

APRIL 3, 2012

We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. Connect with HubSpot : 4) Leverage lead generating and lead nurturing tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Online Marketing Institute

DECEMBER 1, 2010

Popular Comments Featured Tags 7 B2B Social Media Tools You Havent Heard Of [Updated] 10 Examples of B2B Facebook Fan Pages Facebook is Doing It Wrong for B2B Companies 28 Awesome B2B Social Media Statistics Google Will Force All B2B Companies To Tweet 11 B2B Social Media Predictions For 2010 7 More B2B Social Media Tools You Havent Heard Of 7 Online (..)

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SpotMe Blog

AUGUST 4, 2023

Here are some of the best: #1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Integrations include Hubspot , Marketo , Salesforce , Rainfocus , and Veeva.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

FEBRUARY 9, 2021

In 2020, it was 2,100-2,400 words , according to HubSpot. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Check out research papers by Forrester and Gartner. In-depth: Writing in-depth content that’s focused and engaging can help you rank higher on SERPs for specific keywords.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Single Grain

MARCH 9, 2021

Back the claims you make in your content with linked-to statistics and data. Google prefers blogs that are updated and accurate, so check if your content contains outdated statistics or tips and update them with the most recent ones. For example, HubSpot audits and updates its blogs regularly. 6) Optimize Your Product Pages.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137