illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. It just means that they need a better starting point.

Advertising Agencies 59

Advertising Agencies Advertising Advertisements Forecasting 59

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. Agentic AIs ability to adapt in real time is a game-changer.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Heinz Marketing

APRIL 30, 2025

In this webinar , t hey delved into real-world applications, debunked prevalent myths, and shared strategies to harness AI effectively in sales development. The Necessity of AI in Modern Sales and Marketing Our discussion opened with a compelling statistic: 72% of high-performing sales teams leverage AI to enhance pipeline performance.

Marketing AI 67

Marketing AI Webinar Metrics Enterprise Management Lead Ranking 67

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Single Grain

APRIL 29, 2025

In less than two years, the cost of using advanced AI has plummeted by a staggering 280 times from $20.00 per million tokens, according to Stanford HAI’s AI Index Report. For marketers, this isn’t just an interesting technological developmentit’s a revolution that’s reshaping what’s possible.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Valasys

JANUARY 24, 2025

Enter – Automation testing, which is done with the help of Artificial intelligence (AI) and machine learning (ML), makes testing superior in terms of accuracy, scalability, and efficacy. AI testing tools have revolutionized the way software testing is performed by enabling faster and more reliable results.

Marketing AI 40

Marketing AI Automation Lead Ranking Marketing & Strategy 40

Single Grain

APRIL 16, 2025

The LinkedIn advertising landscape is undergoing a profound transformation, driven by rapid advancements in artificial intelligence and machine learning technologies. As we look toward the future, AI-driven innovations will revolutionize how B2B marketers approach Account-Based Marketing (ABM) on the platform.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Linkedin 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Growth Catalyst Role of AI in B2B SEO Vivek Goel April 5, 2025 Share : Table of Contents Introduction The role of AI in B2B SEO is revolutionizing how businesses improve search visibility, optimize content, and attract high-intent leads in an increasingly complex digital environment. What is AI in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” What Is Account-Based Marketing (ABM)? Sounds too good to be true? And it isn’t something you set up one time.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Single Grain

APRIL 21, 2025

The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. In 2025, AI isn’t replacing SEOit’s revolutionizing it. This transformation presents both challenges and opportunities.

Marketing AI 52

Marketing AI Paid Content SEO Multivariate analysis 52

Hubspot

JULY 17, 2025

I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I was pleasantly surprised by the response; there are a lot of ways that business analysis benefits from AI.

Marketing AI 41

Marketing AI Analytics Tips Business 41

sagefrog

JANUARY 8, 2025

B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once.

B2B Marketing 52

B2B Marketing Trends Paid Search Agency Allocation 52

CMSWire

JUNE 23, 2025

Feature CMOs Are No Longer Just Marketers Read now Editorial Apple’s $20 Billion Risk: What Happens if Google’s Payments Disappear? Marketing leaders must be fluent in performance metrics, martech platforms, and AI-powered decision-making. It's redefining what it means to lead marketing in a modern business.

Marketing AI 57

Marketing AI Paid Content Enterprise Management Digital Asset Management 57

Single Grain

MAY 27, 2025

Artificial intelligence has made this process more scalable and efficient. 71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations. Track metrics to measure conversions, engagements, and efficiency.

Marketing AI 52

Marketing AI Enterprise Management Personalization Generation 52

Single Grain

MAY 6, 2025

The secret of luxury marketing lies in the brand presentation. As a result, the key to mastering luxury visual design has become the decisive factor separating aspirational brands from true market leaders. 73% of fashion executives say that generative AI is a priority, since it can create unique designs and patterns with precision.

Tactics 52

Tactics Design Marketing AI Branding 52

Orange Owl Blog

MARCH 5, 2025

B2B Marketing Data-Driven Marketing : Leveraging Insights for Success Orange Owl March 6, 2025 Share : Table of Contents Introduction In today’s digital age, marketing decisions backed by data are transforming the way businesses interact with their customers. What is Data-Driven Marketing? Why Data-Driven Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Marketing Automation Services Privacy 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Powerful Role of AI in B2B Event Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction The Role of AI in B2B Event Marketing is becoming increasingly crucial as businesses look for innovative ways to enhance event experiences and drive better engagement.

Marketing AI 52

Marketing AI Event Marketing B2B Marketing Planning 52

Modern B2B

MARCH 26, 2025

Adjusting to data privacy shifts The digital advertising realm, shaped by current digital marketing trends, is evolving, propelled by stricter privacy rules and the planned phase-out of third-party cookies. Personalisation and predictions leading the AI way It wouldn’t be a digital update without mentioning AI.

Paid Content 52

Paid Content B2B Marketing Trends Planning 52

Hubspot

SEPTEMBER 17, 2024

Let’s face it: AI isn’t going anywhere. In fact, when it comes to the big wide world of sales, folks seem to be getting nice and cozy with the idea of using AI for all things sales-related. However, the big question remains: Is AI truly th e future of sales coaching? Table of Contents: What is AI Sales Coaching?

Marketing AI 41

Marketing AI Ethics Work Management Privacy 41

Valasys

MAY 27, 2025

In today’s hyper-connected world, the fusion of marketing and technology commonly known as MarTech is more than just a buzzword. With the rise of big data, artificial intelligence (AI), and automation, MarTech solutions are empowering marketers to build, refine, and act upon unified consumer profiles with unprecedented precision.

Marketing AI 40

Marketing AI Multi-Touch Attribution Multi-Channel Lead Ranking 40

Bluetext

MARCH 7, 2025

Enter predictive AI , a game-changing technology that empowers brands to analyze customer behavior, forecast future actions, and deliver personalized experiences at scale. What is Predictive AI? Improved Lead Scoring: AI assigns value to potential customers based on their likelihood to convert.

Marketing AI 29

Marketing AI Allocation Ad Frequency Lead Scoring 29

Salesforce Marketing Cloud

FEBRUARY 3, 2025

This can lead to better products, smarter marketing, and stronger customer relationships. AI Tools for Small Business Try the #1 AI CRM for Small Business Kickstart Agentforce for Small Business How To Create An Online Store (In 7 Steps or Less) What is an AI Agent For Small Business?

Marketing AI 52

Marketing AI SMB Startups Marketing Automation Services 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Game-Changing Role of AI in B2B Social Media Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Social media has become a crucial channel for B2B engagement, with companies increasingly relying on data-driven approaches to optimize their marketing efforts.

Social Media 52

Social Media Social Marketing B2B Marketing Enterprise Management 52

Single Grain

JUNE 30, 2025

The global synthetic data generation market is projected to explode from $218.4 For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. million in 2023 to $1.79

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Campaigns 52

Sage Marketing

FEBRUARY 23, 2025

In todays hyper-competitive market, brands must do more than offer great products or services. A future brand is resilient, adaptable, and relevant in an ever-changing market landscape. A future brand is resilient, adaptable, and relevant in an ever-changing market landscape. But what exactly sets it apart?

Startups 52

Startups Examples B2B Thought Leadership Branding 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. greater customer lifetime value.

Intent 52

Intent Tactics Ideal Customer Profiles Lead Ranking 52

Televerde

MARCH 26, 2025

Though it’s easy to write off as just another buzzword, the reality is that it’s how businesses, including their marketing departments, are evolving to stay competitive and relevant. Canto surveyed hundreds of marketing pros to uncover how theyre tackling todays content challenges. However, AI tools are not infallible.

Digital Transformation 52

Digital Transformation Terms and Conditions Customer Satisfaction Lead Ranking 52

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results.

Paid Content 76

Paid Content Social Media Statistics Media 76

Salesforce Marketing Cloud

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business?

Work Management 52

Work Management Marketing Management Marketing AI Service 52

Hubspot

MARCH 7, 2025

Ive scoured through a bunch of data and gained insights from fellow entrepreneurs to forecast 10 trends in entrepreneurship for 2025. The adoption of AI will continue. If Ive said it once, Ive said it a thousand times: Regardless of how you feel about the tech, the AI genie isn't going back in the bottle. Still not convinced?

Marketing AI 31

Marketing AI Trends Enterprise Management Business 31

Salesforce Marketing Cloud

APRIL 16, 2025

Back to top ) Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Sales Selected 360 Highlights Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter.

Budget Programs 89

Budget Programs Enterprise Management Work Management Marketing Management 89

Zoominfo

APRIL 11, 2025

But with the rise of AI, decision-makers are often flooded with generic outreach, making it harder to break through the noise and shorten the constantly expanding buying journey. With a Go-to-Market Intelligence Platform like ZoomInfo, reps dont have to wait for hand-raisers. The solution?

Sales Management 130

Sales Management Ideal Customer Profiles Lead Ranking Lead Generation 130

Martech

MARCH 13, 2025

Can you imagine an AI start-up saying no to money from investors? Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free. DeepSeek founder Liang Wenfeng is doing just that.

Marketing AI 100

Marketing AI Lead Ranking Paid Search Agency Lead Scoring 100

Valasys

JULY 8, 2025

AI is making data analysis smarter, faster, and more accessible than ever. AI platforms can now clean, organize, visualize, and even explain data to help students. SQ Magazine reports that the “AI in education market is projected to reach $32.7 Key Points AI tools help students clean, organize, and analyze data faster.

Analysis 52

Analysis Budget Programs Tools Work Management 52

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

Paid Search Agency 333

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 333

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 105

Marketing AI Advertising Agencies Planning Work Management 105