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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European marketers, as well as interviews with industry experts. .” and European marketers, as well as interviews with industry experts. and European Union. Why we care.

Spending 143
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 114
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What Is a Futurist? How to Create a Forecast for Your Business

ClearVoice

However, as a general rule, long-range planning helps keep your company’s operations on track. That’s where the futurist’s capacity to forecast comes in, and fortunately, it’s a skill anyone can develop. How can you #forecast the business developments ahead like a #futurist? What is forecasting? Click To Tweet.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By harnessing historical data and current trends, it enables marketers to forecast with greater accuracy, streamline operations, and craft strategies that are both dynamic and responsive to changing market demands. Going a step further, these technologies play a crucial role in sales forecasting.