Hubspot

DECEMBER 20, 2011

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Even without sophisticated tools, you can use customized, short URLs and specific landing pages dedicated to your social campaigns to track their results.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Think of it as a chat room that can enable you to collaborate with teammates or conduct a small, live focus group with prospects or customers. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Modern B2B

FEBRUARY 22, 2024

Other activities to help you better understand your audience, include: Customer and prospect surveys Speaking to sales Holding focus groups Using social listening tools For a more thorough understanding of the role audience insights play within content strategy, take a look at why audience insights should be central to your content strategy.

Top of Funnel 52

Top of Funnel Marketing & Strategy Content Ideal Customer Profiles 52

Content Marketing Institute

JUNE 27, 2018

Because BuzzSumo allows you to search URLs (i.e., What you might not know — and the reason BuzzSumo is one of my go-to tools for collection and curation — is you can create team “Projects” by saving specific results or uploading a bulk list of URLs: Click to enlarge. BuzzSumo is the mother of all social-measuring and virality tools.

Curation 111

Curation Tools Enterprise Management Content 111

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Outgrow

APRIL 12, 2021

Focus groups. Split testing, also known as split URL testing, is used to test more complex changes. In other words, split testing is done to compare two different variations of a page with separate URLs. Qualitative analysis is a subjective approach that answers why your users are behaving in a certain way.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Hubspot

SEPTEMBER 15, 2011

and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Conduct a mini focus group. Create a custom Twitter background. In social media, people love to share their opinions. Then share it with your product team.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

seo.co

APRIL 5, 2022

Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they’d like to read in a blog, and what they’re currently missing from their regular material. Always target short tail phrases with your URL strings. For example, use SEO.co/long-tail-keywords/

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. Why isn’t the Manifesto it’s own tab?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Make sure your content is search engine friendly by using keywords in title tags, headings, paragraphs, and URLs. Create weekly, monthly or quarterly reports with business KPIs and goal tracking.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Convert

OCTOBER 27, 2021

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Make sure to meet GDPR and ePrivacy requirements in your analytics by: Eliminating long URLs/parameters that track user data such as location or email address. The result? Anonymizing user IP addresses.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Want to test some landing pages? 7 Ways to Drive More Blog Traffic Using LinkedIn by Social Media Examiner.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Include Your Blog in Traditional Communications - Is your blog URL on your business card? Focus Group (5). Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Photo Credit: batmoo. Facebook (128). Event (105). Marketo (37). Sales (224). Audience (104).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 18, 2011

They could just take the URL and cut and paste into Twitter or whatever. Unless you were really big, and you were a consumer brand, and you could do focus groups. And when I say it that way, it's going to sound blindingly obvious like, why wouldn't everybody do that? Everybody doesn't do that. It turns out that's not true.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28