Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

ClearVoice

DECEMBER 11, 2018

The other is a robust mixture of public relations executives and writers from all over the world. As entrepreneur and public relations pro Tammy Mark explains, civility is an undeniable necessity of PR, and it’s even implicit in the name. “PR Don’t ask for unreasonable—or inappropriate features.

Public Relations 63

Public Relations Rules PR Press 63

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Champion Communications

JULY 4, 2023

Her work has been featured in respected publications like Pharma Tech Focus, Verdict, and Glass Mag. In this blog post, we’ll delve into the lessons we learned from Allie and explore the strategies that can help PR professionals maximise their relationships with journalists.

Press 62

Press PR Public Relations Research 62

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Congratulations!

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

PR 89

PR Public Relations Brand Identity Branding 89

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 326

PR SEO Lead Scoring Lead Ranking 326

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. Contributed post. One of the leading PR tools is Prowly.

PR 271

PR Trends Ethics Public Relations 271

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. What Is an EPK?

Press 85

Press Digital Asset Management PR Case Studies 85

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no How many press releases will you write? Event Goals and Metrics.

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. Consistently Exceeding Client Expectations In public relations, timing is everything — and few people understand this better than Alan Roberts of Newswire.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

BDB

APRIL 30, 2024

Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. Specifically for the food & nutrition press, it’s important to tailor your comms to suit their schedule. To properly leverage trade shows for PR, it pays to be prepared.

PR 26

PR Media Trade Show Advertorials 26

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The important thing to note here is that when you review the BuzzSumo results, you see that the rest of their high-performing content featuring their brand name in the title is just showtimes. Conclusion.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Zoominfo

NOVEMBER 20, 2023

Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content. This feature creates outlines that writers update to meet their brand standards. Product Marketing Product marketers develop market positioning and communicate new products and features to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Buffer

FEBRUARY 21, 2023

We created our own list I was always frustrated that, even with the rise of “list culture”—Forbes 30 Under 30, Create and Cultivate 100, Inc 5000, etc—I rarely saw people with disabilities featured. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Vidyard

OCTOBER 26, 2021

The Sales Feed media network launches today with a variety of new original shows, including: Full Funnel : A weekly sales news show featuring The Startup Hypeman, Rajiv Nathan, covering three topical areas in under 10 minutes. Episodes 1-6 are now available. The weekly podcast launches this November. Sign up for Vidyard for free: [link].

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. For example, send spokespeople through media training if they’ll frequently speak with the press or send event speakers to stage training, etc. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

ClearVoice

APRIL 15, 2021

It is earned because the media professional featured them on their own accord, without payment. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Biznology

JULY 22, 2016

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. If they can’t find it quickly and easily, you might have lost a press hit. Press Releases. Links to Media Coverage.

Press 80

Press Public Relations Content Television marketing 80

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. Creating New News. Editorial Calendars.

PR 69

PR Paid Search Agency Companies Public Relations 69

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. Instead, tell a useful story for the target audience.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

sagefrog

NOVEMBER 14, 2023

Platform Selection: Choose platforms that offer precise targeting features to ensure your message reaches the right users. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. Social Proof: Feature testimonials and case studies to build credibility.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

JUNE 30, 2021

The film features a diverse set of experts ranging from a neuroscientist to an unlikely TikTok star discussing how video and shared content experiences help create personal connections in a world where businesses and individuals are reinventing how they reach their audiences in authentic ways. Sign up for Vidyard for free: [link].

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

BenchmarkONE

OCTOBER 27, 2021

Oh, and it’s great for assisting you when you’re pressed for time (which, let’s face it, is always). You can use its K12 marketing automation features to send out emails at optimal times while you’re busy getting other things done. What’s not to love? Grammarly is an AI-powered writing assistant.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. But that typically doesn’t make them the right person to feature in a MAT.

Media 122

Media PR Paid Search Agency Distribution 122