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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s Google’s latest attempt at social media, and they finally got it right.

Google 146

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Google Review Count: 319. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Google Review Count: 245. Google Review Count: 230.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. and a Google bot! Perhaps the best way to understand the way Google sees your site is to ask Google.

Sites 62

Best Cool SEO Tools of 2011

Webbiquity

SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. SEO Analysis and Reporting Tools. by SEO Book. ** 5 STARS.

Tools 47

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? 8 Fun Facts About Google's Algorithm. 1) Google’s overall algorithm has had one name since 2013: Hummingbird.

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

For instance, on our very own blog, we pull in Google to help users search for articles. I mean, why build your own search algorithm when you can simply use Google to help people find content? Facebook isn't incorporating Google's search function into Facebook search.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. 12) HubSpot Collect. 19) Google Dictionary.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. The Importance of Technical SEO.

Is Parallax to Blame for Poor SEO?

Hubspot

Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. (Go The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. SEO mobile marketing

SEO 40

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?

Is Google Abusing Its Monopoly Power?

Hubspot

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Hence, we know that Google must have other motivations.”.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. What would they search for on Google, Bing, or Yelp that would bring them to your website?

PPC 27

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. Google Tags. Google AdWords. Google Gadgets.

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Google Review Count: 236. Google Review Count: 235.

Tools 94

The Marketer's Guide to Pinterest SEO

Hubspot

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. In other words, these links do not pass any SEO authority.

SEO 59

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Features.

Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Google Webmaster Tools. Make sure to do it in the same Google account. Google Analytics. SEO Branding

The 28 Best Web Design Tools

Webbiquity

Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. ” — HubSpot. HubSpot.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend.

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

Hubspot

Updates keep popping up left and right for Twitter, Google, Facebook, and the like. In other major social network news, Facebook -- you know, that site a billion people use? -- announced a new feature aimed to become marketers'' new best friend.

The 14 Best Marketing Automation Tools

Webbiquity

Google Review Count: 93,900. 2) HubSpot. Google Review Count: 85,400. HubSpot handles inbound holistically. Google Review Count: 62,200. Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800.

Tools 49

Six Ways to Search-Optimize a Blog

Webbiquity

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Sharing your content on social networking sites like Twitter and (most importantly) Google+ as well as social bookmarking sites creates links to your blog.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Google Review Count: 245. Google Review Count: 221. Google Review Count: 143. 1) Google Translate. Google Review Count: 160. Google Review Count: 206. 2) Google URL Shortener. Google Review Count: 142. Google Review Count: 17.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

To help you master SEO, we rallied some of the top experts in the industry to help clearly explain how to tackle every aspect of SEO. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Then came the days of wanting to appear at the top of a Google search (either paid or organically).

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Hubspot

Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.".

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO?

5 Google+ Tricks to Dominate Google Search Results

Hubspot

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page.

30 Resources to Learn the Art of Writing Google+ Posts

Writtent

Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! The Art of Writing Great Google+ Posts. Google+ SEO.

7 Ways Google Changed in 2013, and How it Should Affect Content Creation

Writtent

2013 was a pretty dramatic year for marketers when it came to SEO. To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates: 1. Google Authorship Shakeup.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week

Hubspot

It''s been a busy week for companies like Google, Yahoo!, With new developments like Google''s latest Penguin algorithm update, Yahoo!''s The latest release of Google’s Penguin Update is now live. technology, which Google says is the next step in spam-fighting technology.

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

Google rich snippets. They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google Webmaster Tools has a nifty feature that lets you test your rich snippet.

Free Holiday Ecard Templates, Marketing Benchmarking Data, and More in HubSpot Content This Week

Hubspot

If you want to learn the distinct language of the social networking site, you can check out our detailed post featuring 34 terms and definitions you should know. SEO Has HEART Now: Putting the Humans Back Into Search.

Stats 17

The Beginner's Guide to Small Business Marketing Online

Hubspot

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research.

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. No Strings Attached (via HubSpot ).

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so.

5 Ways Google+ Will Influence Search Results

Hubspot

Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Essentially, Google is getting deeper vision into how individual users share and discuss things on the internet.