Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

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Tips to Reduce B2B Website Launch Anxiety

BOP Design

But now it’s finally time to flip the switch on your new B2B website and you’re getting cold feet. Yes, the goal of your new B2B website is to bring in new visitors and more leads, but that doesn’t mean that the second your new website goes live, thousands of people will flood it.

5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.

10 Best Facebook Feed Plugins for Your Website in 2019 (Paid and Free)

Optinmonster

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. Facebook SpiderLink (Paid). Facebook SpiderLink Key Features.

Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. While customer service chatbots are often found on a company’s website, social media is a great place for lead generation bots to live. Facebook. Website.

How to Use Facebook to Market Your Business

Buffer

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. Facebook Skeptics.

Essential Tips to Prepare for a Website Launch

BOP Design

You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place that has proven to be successful. Where are you promoting your website?

Effectively Targeting Subscription Campaigns on Facebook

Keywee

When you combine their content with Facebook’s targeting capabilities and mass (or accurate) reach, you can create a potent tool – a content-based funnel. We also discussed Facebook’s ad targeting and how to use it. Our tip: create LA audiences for each section of your site.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Guest post by Mathew Jade.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search.

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Hubspot

Facebook for Business Tips: Create a business Page, not a personal profile. Use Facebook Insights. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook.

5 Psychological Tips for Selling on Facebook

Sprout Social

sending an automated email to a potential customer if they left a shopping cart without purchasing) or even for knowing where to place your call-to-action buttons on your website. Set up Your Facebook Page for Success. Emotional Connections Drive Facebook Shares. Facebook

Four tips to perfect your social listening skills

Biznology

With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed. If you want to learn how to perfect your social listening skills, take a look at these four tips.

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Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Is Facebook Still Worth It? It's been more than three years since Facebook's fake news fallout of 2016, and more than one year since the friends-and-family algorithm update that deprioritized updates from Facebook Pages. What's New on Facebook.

Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Is Facebook Still Worth It? It's been more than three years since Facebook's fake news fallout of 2016, and more than one year since the friends-and-family algorithm update that deprioritized updates from Facebook Pages. What's New on Facebook.

Create a B2B Website Design to Support Content Marketing Efforts

BOP Design

It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos.

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How to Analyze Your Facebook Ad Results

SmartBug Media

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. Tips To Analyze Results.

Tips to Promote Thought Leadership Content On & Off a B2B Website

BOP Design

If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. In this post, we share tips on how you can promote your existing thought leadership content, both on and off your website.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Facebook shows you the frequency.

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Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Why Your Corporate Website Should Die.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. What Is a Facebook Group and How Is It Different from a Page? Facebook loves video.

Fast & Easy Ways to Increase Website Traffic, Part 2

Sharpspring

The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. Sharing tips and tricks for using a product or service more efficiently. Add location pages to the company website.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Visited your website.

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts.

Speed Matters: 5 Tips to Make Your Website Load Faster

Marketing Action

Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Well, according to Strangeloop Networks , if your website is making $100,000 per day, even a one-second page delay could cost you $2.5

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue. Why Website Performance and Design Matters.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Hashtags play an important part in driving traffic to your Facebook Page.

9 of The Best Facebook Groups We've Ever Seen

Hubspot

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. There is another tool marketers have at their disposal: Facebook Groups.

Create the Most Shared Articles on Facebook with These 5 Best Facebook Marketing Goals for 2019

BuzzSumo

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. So, it should go without saying that your company needs a presence on Facebook in 2019. How can you create the most shared articles on Facebook? The 5 Most Important Goals for Facebook Marketing in 2019. Better still, not everything you share needs to be original content from your company’s website.

Facebook Ads • Your Ultimate Marketing FAQ Guide

Ladder.io

After warming up with Lead Generation and Ads on Reddit , we’re ready to take on Facebook Ads. We’ll cover the basics plus some creative inquiries like “Are Facebook ads listening to me?” ” and “ What Facebook ads did Russia buy in 2016?

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How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company?